Senior Digital Marketing Manager

We’re looking for a hands‑on Senior Digital Marketing Manager to drive high‑quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend. This position will lead the team’s digital marketing strategy, setting priorities and guiding execution to achieve growth goals.
We’re looking for someone with Pay Per Call lead generation experience. If you don’t have it but have the drive and aptitude to learn, we’re happy to train the right person.
This is an in‑person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.
Day-to-day:You’ll manage campaigns that connect high‑intent consumers with the right products, services, and partners. This role blends campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable lead generation programs.
You will:
Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
Build strong working relationships with media partners, publishers, affiliates, and internal teams.
Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
Share clear reporting, insights, risks, and recommended next steps.
You have:
5+ years of lead generation experience
Hands‑on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
Strong analytical skills and the ability to turn campaign data into clear actions.
Hands‑on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
An entrepreneurial mindset.
Background in media buying and performance marketing.
Strong organization, communication, and cross‑functional collaboration skills.
Nice to have:
Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
Experience with CPA networks.
Experience in insurance, home services, financial services, or other high‑intent lead generation verticals.
Experience working with affiliates, publisher networks, lead buyers, or marketplace‑style businesses.
Salary$100,000 – $125,000
Compensation will be determined by factors including knowledge and skills, role‑specific qualifications, market location, and experience.
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