Director Of Content Marketing

The Director of Content is responsible for owning Emburse’s content strategy and editorial function end-to-end — blogs, case studies, whitepapers, analyst-informed reports, and thought leadership — connecting every piece of content to pipeline and campaign outcomes, not just publishing volume
This individual will manage a Content Writer, partner closely with Multimedia on video, and build the editorial framework behind Emburse’s Expense Intelligence narrative
As a key marketing leader, the Director of Content will work in tight coordination with the Social/Demand Gen team so content strategy actively shapes what goes out on social, without owning social execution
They will manage the agency relationships that extend the function’s production capacity, govern the use of AI-assisted drafting workflows, and build the measurement framework that connects content to pipeline — reporting content performance and strategy to Brand Marketing leadership on a quarterly basis
Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative
Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation
Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution
Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements
Manage and develop the Content Writer, providing editorial direction, review, and craft coaching
Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control
Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop
Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO
Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement
Deliver a quarterly content strategy and performance readout to Brand Marketing leadership
Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content
Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel
Benefits
Flexible spending accounts
Generous paid time off for every employee and flexible work schedules
Paid leave for new parents
Volunteering opportunities
Health savings accounts (HSA)
Medical, dental, vision, disability and life insurance plans
Generous match to pre- or post-tax retirement savings accounts
Financial planning services
Program in partnership with eCornell to grow their knowledge and their careers
Delicious supply of snacks and beverages
Quarterly outings and Friday get-togethers to build a strong community at work
Preferred: Master’s in Marketing, Communications, or a related field
Required: Bachelor’s degree
Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies
Experience managing external agencies or freelance contributors, including contract oversight and quality governance
Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery
SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery
Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment
Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships
Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events
Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence
Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it
Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content
AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment
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