Marketing Strategy And Campaign Manager

Shape ANU Sport’s marketing strategy and integrated campaigns while leading brand management, performance reporting, and hands-on delivery for the ANU Community.The Marketing Manager provides strategic and operational leadership for ANU Sport’s marketing function. You will develop annual plans, coordinate organisation-wide priorities, and guide two Marketing Coordinators. The role connects campaign execution, stakeholder collaboration, communications, events, and measurable outcomes.Key Responsibilities:
Develop and review integrated marketing, events, and communications strategiesLead annual planning, campaign calendars, channels, resources, budgets, and targetsOversee campaigns, events, communications approvals, and digital reportingBuild brand capability through guidance, briefing, and quality assuranceMonitor engagement, conversions, brand measures, and budget performanceRequirements:
Experience implementing marketing strategies, annual plans, and integrated campaignsExperience leading employees or specialist contributorsStrong brand management and campaign management knowledgeExcellent communication, organisational, project management, and judgement skillsExperience developing digital campaigns and meaningful marketing measuresBring strategic thinking, campaign leadership, brand stewardship, and performance insight to ANU Sport’s marketing function.
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