Dealer Marketing Advisor

We are seeking a driven, self-reliant, and strategic individual to join BRP's North America Dealer Marketing Team as a Dealer Marketing Advisor for one of our five U.S. regions.

In this role, you will report to the North America Dealer Marketing Manager and act as a central partner to our dealers, supporting their marketing strategies and helping build and implement BRP's turnkey regional marketing campaigns and initiatives.

You will guide dealers with marketing tools, campaign planning, Co-op programs, digital marketing services, and marketing training, ensuring strong alignment with BRP's brand and strategic priorities.

YOU'LL HAVE THE OPPORTUNITY TO:

Campaign Strategy & Execution

• Partner with dealers and regional teams to develop insight-driven marketing campaigns that increase traffic and grow market share.

• Plan and recommend customized dealer campaigns aligned with specific business goals.

Market Insights & Dealer Support

• Analyze market data and performance trends to understand regional realities.

• Maintain strong, continuous communication with dealer leadership and staff.

• Oversee dealer participation in BRP's annual turnkey marketing programs.

Brand, Messaging & Creative Collaboration

• Align messaging and media strategies with regional priorities, trends, and product availability.

• Ensure consistent use of BRP brand standards and marketing tools.

• Brief creative agencies on required assets for regional campaigns.

Performance Measurement

• Provide monthly performance updates to internal stakeholders, including insights and recommendations.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor's degree in Business Administration, Marketing, Communications, or related field.

• 3-5 years of experience in a marketing or go-to-market role (campaigns, strategy, analytics, sales programs).

• Fluent or native-level English proficiency (written and spoken).

• Strong autonomy with the ability to independently identify solutions and resolve issues.

• Emotional maturity and professionalism; calm and solution-oriented under pressure.

• Strong project and budget management skills and ability to prioritize multiple initiatives.

• Strong interpersonal and cross-functional collaboration skills.

• Proven ability to build trusted relationships with dealers, sales teams, and partners.

• Ability to work onsite in Sherbrooke 50% of the time (5 days every 2 weeks).

• Willingness to travel within your region at least once per quarter.

• Comfortable working in dynamic, fast-paced, and agile environments.

• Proficiency in Microsoft Excel and PowerPoint.

Preferred

• Experience in a media agency, dealership environment, or the powersports/automotive industry.

• Experience with task management tools (e.g., Asana).

• French language proficiency (spoken and written).

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

#LI-Hybrid #LI-GB1