National Marketing Specialist- Bilingual

Company: WestburneLocation: Mississauga, ONType: Full-timeJoin
Rexel:
A
Global
Leader
in
Electrical
DistributionRexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.Rexel Canada operates under eight distinct banners:
Rexel Atlantic ,
Rexel Utility ,
Westburne ,
Nedco ,
LTL ,
Talley ,
Jacmar
and
TC360 .Westburne is looking for a
National Marketing Specialist
who can operate in both Englishand French confidently in execution, understands B2B distribution, and can translatestrategy into disciplined delivery. This role reports to the Marketing Director and is accountable for campaign execution, loyalty program management, and multi channelsupport across a national network. You support supplier programs, digital performance,content execution and the mechanics required to deliver measurable outcomes.Ideal Candidate Profile
You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations. You move work forward with accuracy, consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem solving and the ability to operate in a fast paced environment.1. Loyalty Program Management
Operate the national loyalty program end to end.Manage member onboarding, communications, rewards catalogue updatesand point redemption workflows.Monitor program health metrics including activation, engagement, redemption rate and retention.Develop monthly and quarterly program reporting to highlight performance trends.Work with suppliers to secure loyalty offers, incentives and promotional tieins.Optimize program design through segmentation, targeted communicationsand campaign testing.Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.2.SEM
Execute national and supplier marketing campaigns across digital channels with accuracy and consistencyManage day to day SEM execution across Google Ads, including campaignbuilds, optimization and performance monitoringOwn paid search mechanics including keyword strategy, match types, bidding models, budgets and pacingMonitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROASConduct ongoing keyword research, search term analysis and negativekeyword hygieneSupport paid media activity across additional channels when required, including paid social and retargetingManage and support the national loyalty program, including campaignexecution, communications and performance trackingMonitor loyalty health metrics including engagement, activation, redemptionand retentionCoordinate loyalty promotions with supplier campaigns and nationalinitiativesSupport SEO and content execution including landing pages, promotionalcontent and program messagingAssist with CRM execution including segmentation, campaign setup andreportingEnsure accurate tracking, tagging and attribution across paid and ownedchannelsPrepare performance reports with clear insights and optimizationrecommendationsCoordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliersMaintain campaign documentation, timelines and execution checklistsWhat you bring
Execute national and supplier marketing campaigns across digital channels with accuracy and consistencyManage day to day SEM execution across Google Ads, including campaign builds, optimization and performance monitoringOwn paid search mechanics including keyword strategy, match types, bidding models, budgets and pacingMonitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROASConduct ongoing keyword research, search term analysis and negative keyword HygieneSupport paid media activity across additional channels when required, including paid social and retargetingManage and support the national loyalty program, including campaign execution, communications and performance trackingMonitor loyalty health metrics including engagement, activation, redemption and retentionCoordinate loyalty promotions with supplier campaigns and national initiativesSupport SEO and content execution including landing pages, promotional content and program messagingAssist with CRM execution including segmentation, campaign setup and reportingEnsure accurate tracking, tagging and attribution across paid and owned channelsPrepare performance reports with clear insights and optimization recommendationsCoordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliersMaintain campaign documentation, timelines and execution checklistsWhat We Offer:
Our employees enjoy a positive work- life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.
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