Content Coordinator

Who we areAt Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values:champion health,practice humility,embrace change,driveimpact,learnandgrowandbe heartfelt,as we work together to beat heart disease and stroke.
We believe in equity,diversityand inclusion―it’sembedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized communities,2SLGBTQIA+ communities, womenand peoplelivingwithdisabilities,are encouraged to apply.
To learn more about our mission, values,commitment toequity,diversityand inclusion (EDI),and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, pleasevisit our website.
The opportunityCandidates must be able to travel to the Toronto office when requested. This role supports the Heart & Stroke content team in developing, delivering and maintaining engaging and impactful content for heartandstroke.Ca and other channels. The role is versed in digital content best practices and involves working closely with both the content and digital teams.
This role includes the responsible use of AI, SEO optimization, personalization and understanding of current trends. The ideal candidate is a fast learner and an excellent communicator and enthusiastic collaborator, who is meticulous and self-motivated. The role requires a confident writer, adept in writing short and engaging copy for our website and newsletters.
Reporting to the senior editor, content, the content writer is part of a team working as the Foundation’s internal content agency — serving the needs of teams across Heart & Stroke. While the content writer manages some projects and tasks independently, they will also work in close collaboration with colleagues across our national organization.
How you will make an impact every dayWork with content and digital teams to develop and deliver data-driven content with the audience at the centre.
Optimizing and creating new website and newsletter content, as assigned
using AI across the content creation process, understanding its limitations and adhering to AI guidelines
preparing content for publication, including image research and optimization working with the digital experience specialist to identify SEO/ AEO opportunities, researching interesting topics and opportunities for engaging and relevant health content, performing competitor content analysis
reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments
working with the content and digital teams to develop creative solutions to content needs
using GA4 analytics to report newsletter performance and key insights to content team and newsletter partners.
contributing ideas and developing prototypes in collaboration with internal stakeholders
managing monthly newsletter execution.
Maintain content updates and processes
Reviewing and updating copydecks
supporting content team in developing and improving workflow and processes to maximize efficiency and facilitate collaboration
quality assurance testing of various digital properties (e.G. website, email newsletter).
Provide excellent client services
Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.
managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required
ensuring alignment from multiple stakeholders during review processes
prioritizing appropriately.
Who we needEducation
Post-secondary
Experience
2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset)
Skills
strong writing skills (i.E. short copy for our website, newsletters and articles)
knowledge of digital media, including SEO and user journeys
AI expertise
understanding of audience mind-set
aptitude for client service
collaborative work style
demonstrated ability to meet deadlines
highly organized and attentive to details
ability to maintain productivity and pivot effectively
knowledge of French would be an asset
What we offerAt Heart & Stroke, wemake it a priority tofoster aculture of caring by implementing practices and programs thatfosterrespect, compassion,trustand attentiveness to our own and others’ health and well-being.
This role offers ahiringrange of $55,000to $66,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health andwellness ofour employees.
agenerous paid time-off package including vacation days, personal days, wellness days,and paid company-wide closure betweenDecember 25 and January 1.
competitive health, medical, dental and vision benefits
life insurance
disabilitybenefits
anemployeeassistanceprogram (EAP)
a defined contribution pension plan with employer matching
flexiblehybrid workingmodeland reimbursement for mobile phones and home office setup, as well as opportunitiesfor professional development.
AccommodationWe are committed to fostering an inclusive, barrier-freeand accessible environment. If you have been contacted for an interview and require accommodation toparticipatein the recruitment and selection process, pleaselet us knowand we will do our best to addressyour needs.
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