Vp, Demand Generation

We are looking for an experienced and ambitious
VP Demand Generation
to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.About Sidetrade
Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.We're proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you're eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.We are looking for an experienced and ambitious
VP Demand Generation
to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.About Sidetrade
Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.We're proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you're eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.Catch Aimie in motion
Aimie VideoWhat you will do:
Own and drive Sidetrade's global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segmentsBuild and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operationsPartner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmesDefine and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North AmericaDevelop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmesCollaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reportingBuild and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed-Won metricsManage the demand generation budget effectively, optimising spend across channels to maximise pipeline contributionChampion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all marketsStay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the teamWhat you will bring:
8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior levelProven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenueDeep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field eventsStrong ABM experience, ideally with enterprise and mid-market segmentsHands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)Data-driven mindset with strong analytical skills;
comfortable building dashboards, interpreting funnel metrics, and making budget decisions on dataExcellent leadership and team-building skills - you inspire through clarity of vision, high standards, and a coaching mentalityStrong cross-functional collaborator, particularly with Sales and SDR/BDR teamsExceptional written and verbal communication skills;
able to present confidently to senior stakeholdersExperience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantageBenefits
Hybrid work model in CalgaryGreat culture - active Social Club organising regular team events and activitiesHealth & wellness - medical coverage, life insurance, and other wellness programmesTime off - competitive paid holidays plus public holidayCareer growth & compensation - competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
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