Digital Marketing Director Restaurant Group

Drive digital marketing for Yunshang Group, leading social media, paid advertising, influencer collaborations, and measurable campaigns across restaurant brands.As Marketing Director, you will lead integrated digital initiatives for Yunshang Rice Noodle and other Asian dining concepts. You will oversee content planning, audience engagement, campaign optimization, and external creative partners while coordinating with operations and management. The position also covers budgets, reporting, team leadership, and marketing workflows across locations.Key Responsibilities:
Lead digital strategies across Instagram, Google, Facebook, and XiaohongshuOversee content, social media, paid advertising, and influencer collaborationsEvaluate campaign performance and optimize strategies based on resultsManage creative agencies, photographers, videographers, and vendorsLead marketing teams, budgets, timelines, and performance reportingRequirements:
Bachelor's degree in Marketing, Business, Communications, or related fieldFive or more years of marketing experience requiredProven ability to independently lead campaigns through executionExperience managing creative teams, agencies, and marketing budgetsEnglish and Mandarin proficiency requiredUse digital marketing leadership, campaign analytics, and multi-brand coordination to advance Yunshang Group's restaurant marketing.
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