Audience Insights And Media Planning Director

IPG Health, LLC

Turn audience research into actionable media strategy as an Associate Director at Omd, serving clients from Toronto with hybrid office work.The Strategic Planning Associate Director combines audience development, data solutions, and communication strategy. You will build insights from complex information, support multi-channel planning, and collaborate across agency teams and marketing councils. The role also requires confident client communication and quality control.Key Responsibilities:
Build audience understanding across custom and off-the-shelf solutionsAccess, use, and activate audience data solutionsSimplify complex media issues for senior clientsAnticipate needs, flag risks, and close business loopsBuild client trust across broader agency teamsRequirements:
Great presentation and communication skillsClient relationship development and management experienceExperience working with global Fortune 2000 teamsFamiliarity with TV, web, mobile, CRM, social, and searchExperience with multi-channel measurement and attribution solutionsUse audience insights, media planning, and client leadership to develop actionable strategies for Omd’s Toronto-based accounts.
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