Demand Marketing Program Manager

Avanciers is a premier IT Staffing/Consulting organization and we are currently recruiting for a contract role for one of our premier client in Canada for Demand Marketing Program Manager.
Title: Demand Marketing Program Manager
Duration: 1+ Years
Location: Toronto, ON (Hybrid)
Annual Salary: CAD$80k per annum + benefits
Key Qualifications
Proven experience in demand generation or digital marketing roles, specifically within B2B or SaaS environments.
Exceptional organizational and program management skills, with experience overseeing multiple projects simultaneously.
Strong analytical skills to evaluate campaign performance and adjust strategies based on data-driven insights.
Excellent verbal and written communication skills, with the ability to manage both internal stakeholders and external vendors.
Bachelor's degree in Marketing, Business, or 3-5 years related experience.
Responsibilities
Lead the program management of marketing content and thought leadership initiatives, translating high-level campaign plans into structured workflows and timelines.
Develop and maintain comprehensive project charters, statements of work (SOW), and detailed project plans to provide clear guidelines for milestones.
Coordinate the creation of marketing assets across various channels, including email, social media, web copy, and webinars.
Monitor daily program activities to ensure every team member adheres to specified deadlines and project goals.
Act as a primary liaison between the marketing and GTM teams to ensure lead generation strategies are fully aligned with revenue goals.
Work closely with resource managers and internal marketing teams to identify and secure the necessary skills and resources for project delivery.
Meet regularly with stakeholders to communicate program status, goals, and potential risks.
Oversee external content development agencies and vendors, ensuring they deliver high-quality materials that meet brand standards and project requirements.
Manage program budgets diligently, tracking expenditures to ensure all marketing activities remain within the allocated financial parameters.
Negotiate contracts with external partners and evaluate the effectiveness of their contributions to the campaign.
Collaborate with the internal team to manage the activation of demand generation assets across global and regional channels.
Oversee the localization process, ensuring that marketing content is appropriately tailored for specific customer segments and geographic markets.
Partner with regional marketing teams to identify market gaps and adapt promotional strategies to local audience behavior.
Create and maintain a comprehensive Bill of Materials (BOM) for all marketing programs, providing regional teams with a clear inventory of available assets.
Build out and optimize marketing automation processes and lead scoring models to ensure seamless handoffs to regional sales teams.
Analyze the effectiveness of existing campaigns and translate performance data into actionable insights for regional leadership.
This is an active job and application deadline is Nov 30, 2026
This posting may close earlier if a suitable candidate is found
Artificial Intelligence (AI) Disclosure
We use AI-enabled tools to assist in screening applications based on job-related criteria.
Our Commitment to Diversity and InclusionAvanciers Incorporated is an equal opportunity employer committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other protected characteristic. We are committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Important Information for Applicants
Only candidates selected for an interview will be contacted
Proof of qualifications may be requested
Background checks may be conducted as part of the hiring process
Avanciers Incorporated does not use Canadian Social Insurance Numbers (SIN) during the application process
Avanciers Incorporated thanks all applicants for their interest;
however, only those selected for an interview will be contacted.
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