Lifecycle Marketing Manager
Vendasta Technologies
Lifecycle marketing at Vendasta centers on email, in-app, and automated journeys that turn new sign-ups into loyal, growing customers.As a Growth Marketer, you own onboarding, activation, engagement, upsell, and retention across customer segments. You will use customer data, behavioral triggers, automation, and AI to personalize journeys. Your work connects with Product Marketing, Content, Sales, Customer Success, and RevOps.Key Responsibilities:
Own lifecycle strategy across onboarding, activation, engagement, upsell, and retentionLaunch email, in-app, push, and webinar campaignsBuild automated journeys using HubSpot, Marketo, or similar platformsIdentify lifecycle gaps and launch retention programsTest messaging, cadence, creative, and channel mixRequirements:
At least five years in lifecycle or retention marketingExperience ideally within B2B SaaS environmentsKnowledge of segmentation, behavioral targeting, and trigger automationExperience with HubSpot, Marketo, or SalesforceAbility to use AI tools for content, segments, or churn predictionApply lifecycle strategy, customer data, AI, and automation to strengthen Vendasta customer activation, engagement, and retention.
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Own lifecycle strategy across onboarding, activation, engagement, upsell, and retentionLaunch email, in-app, push, and webinar campaignsBuild automated journeys using HubSpot, Marketo, or similar platformsIdentify lifecycle gaps and launch retention programsTest messaging, cadence, creative, and channel mixRequirements:
At least five years in lifecycle or retention marketingExperience ideally within B2B SaaS environmentsKnowledge of segmentation, behavioral targeting, and trigger automationExperience with HubSpot, Marketo, or SalesforceAbility to use AI tools for content, segments, or churn predictionApply lifecycle strategy, customer data, AI, and automation to strengthen Vendasta customer activation, engagement, and retention.
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Vacancy posted 1 hour ago
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