Head of Digital Marketing Strategy
INK Entertainment Group
Lead digital strategy, CRM, and performance marketing for INK Entertainment from its Toronto headquarters in Yorkville. Shape guest experiences across hospitality and entertainment.
As Head of Digital, you will direct INK’s enterprise digital ecosystem across restaurants, nightlife, concerts, festivals, and corporate initiatives. Your scope includes websites, paid media, SEO, marketing technology, AI, analytics, and digital customer experiences. You will guide growth while mentoring the digital team.
Key Responsibilities:
- Define INK’s enterprise digital strategy across multiple brands
- Build roadmaps for digital growth and transformation
- Grow reservations, ticket sales, memberships, and online revenue
- Lead CRM, lifecycle marketing, and paid media strategies
- Oversee websites, ticketing, reservations, and digital products
Requirements:
- Eight or more years of progressive digital marketing experience
- Leadership experience across digital marketing teams
- Expertise in paid media, SEO, CRM, and analytics
- Experience managing multi-brand digital ecosystems
- Experience managing agencies, budgets, and cross-functional teams
Bring strategic leadership, customer growth expertise, and digital innovation to INK Entertainment’s diverse brand portfolio.
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