Director, Growth Marketing

About League
Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.Position Summary
We’re looking for a Director, Growth Marketing to own and optimize League’s demand generation engine. This is a pipeline role, not a brand awareness role. You’ll set strategy and build and run campaigns yourself — comfortable with the full stack from search and paid media to email and content-driven demand. You’ll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.What You’ll Do
Pipeline & Campaign Execution
Own pipeline generation targets — demos booked and opportunities created are your north starDesign and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and eventsBuild and manage lead nurture and lifecycle programs in partnership with SalesContinuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipelineMarketing Operations & Data
Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and DemandbaseMaintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by SalesAnalyze campaign performance to surface insights and tell a clear, actionable storyTrack and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contributionAI-Native Workflow
Use AI tools (including Claude) as a core part of how you research, write, iterate, and move fasterThink ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League’s presence in those resultsCross-Functional Alignment
Partner with Sales to align on target accounts, campaign timing, and pipeline goalsCollaborate with Product Marketing on messaging, content, and campaign assetsWork with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRMBudget & Resourcing
Manage the demand generation budget, allocating spend across programs based on performance dataDirect agency partners and contractors as neededSecurity-Related Responsibilities
Compliance with Information Security PoliciesEnsure access management is performed in compliance with the employee’s role and responsibilitiesResponsibility and accountability for executing League’s policies and procedures within the department/ teamNotification of HR, Legal, Compliance & Security of any incidents, breaches or policy violationsRequired Qualifications
7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-endEnterprise SaaS background — you’ve marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholdersProven track record of personally owning and driving significant pipeline, not just supporting itHands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrushStrong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendationYou build campaigns, not just briefs — comfortable executing across the full stackB2B background required;
enterprise demand gen playbooks differ fundamentally from B2CNice to Have
Background in healthcare technology, or experience selling into health system or enterprise health benefits buyersFamiliarity with healthcare compliance considerations (e.G., HIPAA) as they relate to marketingExperience with ABM platforms like Demandbase or 6senseEarly thinking on AEO — how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEOBachelor’s degree in Marketing, Business, or related fieldCompensation range for Canada applicants only$145,000—$170,000 CADWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at View email address on ca.hrm.tc.
#J-18808-Ljbffr