Director Strategic Insights Retail Analytics

RCL - Reitmans Canada Ltd/Ltée

Lead strategic insights at Reitmans (Canada) Limited, combining customer analytics and research to guide data-driven decisions in a hybrid environment.Reporting to the VP, Data Strategy, this director leads enterprise insights across Reitmans, RW&CO., and PENN. Penningtons. The work connects behavioural data, consumer research, and market intelligence with planning, prioritization, and performance measurement.Key Responsibilities:
Define and execute the enterprise Strategic Insights roadmapLead customer analytics supporting acquisition, retention, engagement, and lifetime valueOversee consumer and market research programsPartner with senior leadership on planning and performance measurementBuild a multidisciplinary insights team and data-driven cultureRequirements:
10+ years in strategic insights, analytics, or research leadershipRetail or consumer-driven environment experienceExpertise in segmentation, predictive analytics, and market researchLeadership developing cross-functional teams in matrix environmentsBilingual French and English communication skillsShape enterprise strategy through customer analytics, research leadership, and compelling executive storytelling across Canadian fashion brands.
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