District Manager, Montreal And St. Lawrence Valley (Bilingual)

District Manager, Montreal and St. Lawrence Valley (bilingual)October 14, 2026
The District Manager is a field-based, sales-driven role responsible for growing SiriusXM business within an assigned territory of automotive dealerships in Canada. Through regular, in-person visits, you will build relationships with dealership management and New Vehicle Sales, Pre-Owned, and Service teams, turning those relationships into measurable sales results. A key priority is driving dealer adoption and factory ordering of SiriusXM’s new extended service subscription option, which is included in the vehicle’s purchase price. You will help dealership leaders understand the program’s value, secure their commitment to ordering the option, and equip their teams to confidently communicate its benefits to customers.
You will also strengthen participation in SiriusXM trial programs and help increase post-trial customer conversions through hands-on training, coaching, merchandising, marketing initiatives, and sales incentives. Using dealership performance data, you will identify growth opportunities, develop action plans, and follow through to deliver results. Success requires a proactive sales mindset, strong analytical skills, and the ability to influence and motivate dealership teams. Consistent face-to-face engagement with dealership staff and management is foundational to this role, and regular travel throughout the assigned territory is essential.
Key Accountabilities
Drive territory sales growth by achieving monthly revenue targets and dealer adoption and ordering goals aligned with company KPIs.
Grow dealer adoption and factory ordering of SiriusXM’s extended service subscription option, helping dealership management understand its value and incorporate it into vehicle ordering practices.
Spend 40–50% of working time in dealerships, engaging face-to-face with management and staff to secure program commitments.
Build and maintain strong partnerships with key accounts across New Vehicle Sales, Pre-Owned, and Service departments to expand participation in SiriusXM programs.
Develop and execute account and territory action plans that translate company objectives into measurable dealership results.
Coach dealership personnel through in-person training on SiriusXM features, benefits, and programs, equipping them to confidently communicate value to customers.
Use dealership performance data to identify growth opportunities, address gaps, and improve program participation, ordering, and post-trial conversions.
Execute merchandising, marketing initiatives, and sales incentive programs that support dealership engagement and sales growth.
Facilitate agreements and enrollment for Pre-Owned and Service programs, supporting successful implementation and ongoing participation.
Provide territory insights on market trends, dealer feedback, competitive activity, and barriers to adoption to inform sales and program decisions.
Maintain timely, accurate reporting of dealership visits, sales activity, program adoption, ordering performance, and other field metrics.
Manage the execution of special projects and events, including coordinating staffing, to support territory business objectives.
Champion new SiriusXM technology and offerings through demonstrations, training, and follow-up that drive dealer understanding and adoption.
Level of Education
College or University degree in related discipline
Job-Related Experience
3-5 Years’ Industry Experience in the Automotive Sector is preferred
Prior experience in customer facing industry is valued
Work as a Brand Ambassador or Promo Staff would also be an asset
Experience with outbound calls in both English and French is essential
Skills and Background
Strong influencer with keen ability to train and motivate others
Independent and self-starter
Well-versed in conflict resolution
Decisive decision maker and problem solver
Excellent time-management and organization skills
Valid driver’s license and suitable vehicle for role
Ability to travel for work, with 25% of time away
Proficiency in Microsoft Office
Strong communication skills, both verbal and written, in English and French will be critical for success in this position.
SiriusXM Canada is committed to equity in employment and programming.
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