Territory Sales Leader

Job Location/Territory: Abbotsford/Langley - British Columbia

Hershey Canada

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for 5 consecutive years. We’ve also been named as a Great Place to Work for 2025 - 2026!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Position Summary

The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in assigned territory. The territory consists of high volume food chain grocers and mass merchandiser customers. The TSL masters retail execution plans by driving incremental sales, implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.

What will you do?

Drive Customer Points of Sale through Consultative Business Partnering

Customer Relationship Development and Management : Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels. Partner with KDMs to develop and execute a detailed action plan to increase and improve sales results within their stores based on sales analytics and best practices. Cultivate a network of influential contacts at all levels of internal and external customers to achieve sales objectives within assigned territory. Use strategic relationship with KDMs to influence and negotiate customers assistance in the merchandising of Hershey products.

Data Analysis and Sales Call Preparation : Prepare for retail sales calls by obtaining and analyzing relevant store, product and market data and creating effective selling tools and presentations for KDM delivery during call. Utilize and complete pre-call planning methods and other company tools. Review and make recommendations to the Regional Sales Leader to modify routes that maximize business efficiencies for all sales calls within territory.

Sales : Engage in forward selling utilizing consultative sales techniques of predetermined customer sales plans with store and market KDMs in every retail sales call, using provided data sources, technology, processes and procedures. Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes. Tailor selling and Merch to influence KDMs to order additional products to increase incremental sales and to obtain best in class quality of merchandising locations of promotional products.

Administrative Responsibilities : Complete and submit electronic and/or written reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company approved methods and technology.

Merchandising : Achieve all merchandising objectives executing customer specific promotional plans through the effective use of forward selling and maintaining permanent secondary displays and other display vehicles established within the Retail Execution Plan. Insure new items are placed on the shelf and out of stocks are addressed and corrected in every call.

Strategy Development & Process Improvement : Develop and recommend strategies aimed to improve the overall effectiveness of the territory, district and/or area business activities. As requested, drive advocate partnerships within the assigned category.

What We Need

• Ability to lift up to 30lbs on a repetitive basis
• 1- 3 years of sales experience with sound knowledge of sales techniques in consumer packaged goods preferred.
• Knowledge of, and ability to develop and use strategies, practices, and tools for communicating with retail customers and for managing the day-to-day operations of retail stores.
• Strong analytical, organizational and time management skills
• Strong oral and written communication skills with excellent interpersonal skills
• Demonstrated ability to work independently within a team environment.
• Detailed-oriented with fresh thinking
• Takes initiative in pursuing objectives and ensuring deadlines are met
• Proficient in MS suite (word, excel, power point) and familiar with IPAD Technology
• Willingness to be a part of a high performing team that works hard and has fun !

Qualifications

• Bachelor’s Degree required in Business or closely related field.

Benefits and Perks of Working at Hershey Canada:

• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products.
• Health and Wellness Reimbursement program as well as other great employee benefits.
• Corporate social responsibility programs - because we should leave the world a little better than we found it
• Fantastic reward and recognition programs.
• A vehicle is provided for business purpose (a valid driver’s license and a clean driving record are required).

So what do you say? Would you like to represent fun brands like Reese’s, Hershey’s Kisses, Twizzlers and Jolly Ranchers!?

If so…apply today! We’d love to hear from you!

The anticipated base salary range for this role is $54,160 to $67,700 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).