Senior Manager Brand Marketing Planning

Lead Purolator’s marketing planning and brand performance agenda from Mississauga, combining customer insight, investment planning, and integrated execution. The role is office-based.This Senior Manager, Brand + Strategy position connects enterprise priorities with actionable marketing strategies. You will align brand, digital, communications, customer experience, sponsorships, partnerships, and demand generation. You will also guide performance measurement, strategic recommendations, and resource allocation across Purolator’s marketing organization.Key Responsibilities:
Translate business objectives and insights into actionable marketing plansLead prioritization, budgeting, forecasting, and investment planningConnect marketing investments with measurable business resultsDirect campaigns, sponsorships, content, and customer initiativesPresent business cases and performance insights to senior leadershipRequirements:
Bachelor’s degree in marketing, communications, business, commerce, or related fieldTen-plus years of progressive marketing or consulting experienceExperience managing large marketing budgets and investment portfoliosExperience leading agencies and creative developmentStrong business, financial, storytelling, and influencing abilitiesApply integrated marketing planning, performance management, and strategic storytelling to strengthen Purolator’s enterprise growth agenda.
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