Brand & Content Specialist/Manager

Department:
MarketingReports To:
Director of Growth MarketingSalary Range:
$55,000 - $70,000 CAD
Position SummaryThe Brand & Content Specialist is responsible for bringing the SharpLight brand and marketing strategy to life through compelling content, creative execution and storytelling. This role owns the question: "How do we bring the SharpLight story to life?" Working closely with the Marketing Director and Demand Generation Specialist, this role translates strategy and campaign briefs into high-quality creative assets across social, digital, video, email, web, events, PR and Sales enablement.
Brand Management & Content CreationMaintain and strengthen SharpLight's visual brand identity and consistency across digital, print, social, event and Sales materials.Maintain brand standards, templates and creative guidelines.Develop educational, promotional, thought-leadership and customer-success content.Translate technical, clinical and commercial concepts into engaging customer-facing content.Adapt content for different audiences, platforms and stages of the customer journey.
Copywriting & Social Media ExecutionWrite and edit copy for social media, email, websites, landing pages, campaigns, blogs, brochures, advertisements and presentations.Maintain a consistent SharpLight brand voice.Execute the social media strategy and calendar established with Demand Generation.Create, schedule and publish social content and platform-specific creative.Support community engagement and monitor emerging social formats and creative trends.
Video, Photography & StorytellingDevelop short-form and long-form video content.Film and edit product, educational, customer, event and social video where appropriate.Coordinate professional video and photography resources when required.Develop partner/customer success stories, case studies, testimonials and before-and-after content.Turn individual stories into reusable assets across campaigns, Sales, social, email and web.
Campaign, Website & PR CreativeTranslate Demand Generation campaign briefs into compelling creative concepts and assets.Develop advertising creative, graphics, video, emails and supporting campaign materials, including variations for testing.Create and maintain website copy, imagery, video and other content in partnership with Marketing Operations.Support landing-page content and produce SEO-informed content based on shared priorities.Support PR execution, media materials, announcements and company communications.
Sales, Event & Asset SupportDevelop brochures, presentations, one-pagers, product assets and other Sales enablement content.Support creative requirements for trade shows, workshops, webinars and partner events.Maintain an organized library of approved photography, video, B&As, testimonials, graphics and templates.Ensure current and approved assets are easily accessible to internal teams.
Key Performance IndicatorsCampaign asset delivery and timelinessContent engagement and utilizationContent quality and brand consistencyVideo/content performanceCustomer stories, case studies, B&As and testimonials producedSales utilization of marketing content
Education & ExperienceBachelor's degree or diploma in Marketing, Communications, Journalism, Graphic Design, Digital Media or a related field.3-5+ years of experience in content marketing, brand marketing, creative marketing or digital content.Strong portfolio demonstrating content creation and creative capabilities.Demonstrated experience creating content across multiple formats and channels.Experience with social media content creation and execution.Experience creating and editing video content.B2B experience preferred;
medical aesthetics, beauty, healthcare, medical devices or lifestyle brand experience is an asset.
Knowledge & Technical CapabilitiesExcellent copywriting, editing and storytelling skills.Strong visual judgment and understanding of brand design.Experience with Adobe Creative Suite, Canva or comparable creative platforms.Video filming and editing capabilities.Understanding of social-media formats and best practices.Basic understanding of website/CMS platforms and SEO content principles.Photography skills and familiarity with CRM/email platforms are assets.
Core CompetenciesStrong creative judgmentStorytellingAttention to detailBrand sensitivityExcellent written communicationVisual communicationInitiative and resourcefulnessOrganizationProject and deadline managementCollaborationAdaptabilityCuriosity about customers and the marketAbility to translate strategy into compelling creative execution
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