Creative Director, Mbib

Salary Range: $100,000.00 To $120,000.00 Annually
Job Title: Creative Director, MBIB
Reports to: Vice President, Marketing
The Creative Director will be responsible for leading creative direction and ensuring the overall quality of work produced by the creative team across all brands within the MBI Brands portfolio (Mary Brown’s Chicken and Fat Bastard Burrito).
This role will manage creative designers and oversee creative direction from inception to completion of projects. They will ensure all designs and content are in alignment with brand identities, standards, and marketing objectives while also driving the brand forward.
The Creative Director will translate the Marketing team's strategy into creative concepts and execution across all MBI Brands within domestic and international markets.
CORE/ESSENTIAL RESPONSIBILITIES
Lead creative direction and execution across all brands within the MBI Brands portfolio, ensuring consistency and alignment with brand standards and business objectives.
Translate marketing objectives into clear creative strategies and output.
Ability to strategically think of creative ideas that elevate the brand and consistent with standards.
Develop creative concepts and mood boards for marketing initiatives, presenting recommendations for review and approval.
Design projects within established brand standards and style guide for online or offline content including, but not limited to print, digital, social, and in-store materials.
Oversee the creative team’s ideas and concepts before presenting to brand team and department head.
Oversee the creative process, managing designers' work from concept to completion and ensuring quality, consistency, and alignment with project objectives.
Lead and develop the creative team by providing direction, reviewing work, delivering constructive feedback, and coaching team members to support their professional growth and creative potential across all media channels.
Manage the creative team’s daily workflow, assign project workload and monitor deadlines and budgets.
Partner with Brand/Marketing Managers and the broader Marketing team to develop branding initiatives, promotional campaigns, and marketing communications, while contributing to marketing plans, analyzing results, and identifying opportunities for improvement.
Monitor creative and market trends, evaluate the competitive landscape, and identify opportunities to keep creative output relevant, effective, and aligned with brand objectives.
Identify opportunities to leverage AI-enabled tools and emerging technologies to improve creative workflows, streamline processes, and support business and marketing objectives.
Ensure creative assets are delivered within agreed-upon timelines and project requirements in collaboration with Brand Managers and other stakeholders.
Oversee external agency engagement, including briefing, creative reviews, project timelines, and deliverables, while identifying opportunities to strengthen collaboration and maximize the value of agency partnerships.
Participate in the recruitment, onboarding, performance evaluation, and development of creative team members in accordance with MBI Brands' policies and guidelines.
Maintain and uphold creative standards across the MBI Brands portfolio, ensuring brand consistency while adapting creative execution to different audiences, channels, and markets.
Evaluate creative work against campaign objectives, brand standards, and available performance insights to identify opportunities for improvement.
The duties of this position may change from time to time. MBI Brands reserves the right to add or delete duties and responsibilities at its discretion contingent on business need. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
QUALIFICATIONS
Minimum of 8+ years of experience as a senior graphic designer/ content developer and/or equivalent.
Experience leading creative projects and guiding the work of other creative professionals is required.
Agency experience an asset.
Proficiency with current graphic design software and tools, practices and procedures including Adobe Creative Cloud, emerging AI-enabled tools, and other relevant creative technologies.
Video editing, motion graphics, and photography skills are strong assets.
Web design/WordPress/CMS, and basic understanding of HTML/CSS are assets.
UX/UI design experience an asset.
Strong interpersonal skills with the ability
Knowledge of emerging AI tools and technologies, with the ability to assess their relevance and value to creative operations and marketing initiatives.
Ability to work independently and to think strategically;
problem solve and adaptto challenging situations/projects.
Demonstrated ability to coach and develop team members, provide constructive feedback, and support performance management.
Excellent written and verbal communication skills, with the ability to present creative concepts, articulate recommendations, and collaborate effectively with cross-functional stakeholders.
Proficient in Microsoft Office;
Excel, Outlook, Word.
Ability to work in a fast-paced environment and meet deadlines.
Must be positive, proactive and a self-starter with the ability to manage multiple priorities in a fast-paced environment
EDUCATION / CERTIFICATION
Completion of a university degree or completion of a college degree in a related field, preferably graphics, art design, communication, and/or design theory
PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
Corporate office and restaurantenvironment.
The position may require long hours of sitting/ standing and using a motorized vehicle to visit different corporate locations for special events or for business needs.
POLICY
Adhere to all policies and plans through communication, action, and consistent enforcement.
Effectively and efficiently perform all job functions following policy and leading byexample.
Stays up to date on all training as required and follows all health and safety, and sanitation policies enforcing with disciplinary action as needed.
ATTITUDE AND PROFESSIONALISM
Actively participates in positive and constructive communication across alldepartments.
A team player, who provides support to colleagues and has a hands-on approach.
Conducts themselves in a solutions-based approach, solving problems collectively and reporting any concerns at an appropriate time to your manager.
Follows all policy and does not engage in any actions that may be perceived as conflicting with company policy regarding bullying, harassment, discrimination, and/or violence
About Us
MBI Brands (the “Company”) is one of Canada's largest privately held restaurant companies, franchising and operating two premium QSR brands—Mary Brown's Chicken and Fat Bastard Burrito. Both brands have established MBI Brands as a nationally recognized franchisor of choice. Renowned for its family-like culture, the Company fosters an environment where team members can grow, thrive, and make meaningful contributions. Driven by a dedicated team of Operators Who Care, MBI Brands is committed to excellence, best‑in‑class service, and serving guests, teams, and communities worldwide.
We are a team of Operators Who Care, strongly focused on excellence, best-in-class service, and caring for our guests, teams and communities across the globe. We celebrate our people—from new hires to our most tenured employees—creating a culture built on respect, inclusivity, collaboration and teamwork. With nearly 400 locations worldwide and plans to double our footprint in the next few years, we are embarking on exciting expansions into both new and existing markets, including the UK, Mexico, India, and Pakistan.
MBI Brands holds the prestigious Canada’s Best Managed (Platinum Member) designation and has also received numerous awards, including the Canadian Franchise Association’s Franchisee Satisfaction Award.
We are proud to offer a range of unique and attractive benefits:
Extended health benefits coverage including dental coverage, critical illness coverage, life insurance, and long-term disability
Eligibility to participate in our retirement savings plan with employer match
Minimum of three weeks paid vacation
On-site gym
Bonus eligibility: discretionary annual bonus.
Base Salary $100,000.00 to $120,000.00. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.
This posting is for an existing vacancy.
MBI Brands is committed to building a diverse workplace reflective of the communities we serve and to fostering an inclusive culture where employees feel valued, respected and inspired to thrive as their authentic selves. We value diversity of thought and the unique skills, perspectives and experience each individual brings to the Company. We welcome applications from all qualified candidates and encourage applicants from members of groups that have been historically underrepresented, including but not limited to First Nations, Métis and Inuit Peoples, racialized individuals, persons with disabilities, people who identify as women and/or LGBTQ2S+.
We also strive to provide an accessible candidate experience. Please let us know if you need any accommodations during the recruitment process.
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