Prepaid Marketing Manager Toronto
Rogers-Communications
Drive prepaid revenue growth at Rogers Wireless in Toronto through customer segmentation, targeted offers, and digital-first marketing programs.As Marketing Manager, you will support the Prepaid Base Management team across Rogers, Fido, and chatr. Use customer journeys, pricing levers, and performance insights to improve PPC, Pre-to-Post, Net Activity, and Retention. Collaborate with Finance, Sales, Brand, Digital, Analytics, Acquisition, and Customer Base Management partners.Key Responsibilities:
Own prepaid Base Revenue KPIs, including PPC and Pre-to-Post performanceMonitor, analyze, and report KPI performance, risks, and opportunitiesDesign cross-channel programs, tests, campaigns, and business casesDevelop targeted offers, pricing tactics, and lifecycle programsPartner with Digital and channels to improve campaign conversionRequirements:
Five or more years of marketing experienceBachelor’s degree in business or equivalentCustomer base management and customer journey understandingCampaign design, testing, measurement, and program management experienceStrong Excel, PowerPoint, communication, and quantitative analysis skillsBring prepaid marketing, customer analytics, pricing, and campaign expertise to Rogers Wireless revenue growth in Toronto.
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Own prepaid Base Revenue KPIs, including PPC and Pre-to-Post performanceMonitor, analyze, and report KPI performance, risks, and opportunitiesDesign cross-channel programs, tests, campaigns, and business casesDevelop targeted offers, pricing tactics, and lifecycle programsPartner with Digital and channels to improve campaign conversionRequirements:
Five or more years of marketing experienceBachelor’s degree in business or equivalentCustomer base management and customer journey understandingCampaign design, testing, measurement, and program management experienceStrong Excel, PowerPoint, communication, and quantitative analysis skillsBring prepaid marketing, customer analytics, pricing, and campaign expertise to Rogers Wireless revenue growth in Toronto.
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Vacancy posted 1 hour ago
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