Brand Marketing Analytics Specialist

Turn GA4 and search data into brand decisions at Betty Canada. This analyst role connects measurement with sharper marketing action.Reporting to the VP, Brand Marketing, the Brand Marketing Analyst builds ROI measurement for brand spend. You will synthesize GA4, Google Search Console, Tableau, and Tracksuit data. The role covers brand health and organic search across Ontario and Alberta. It emphasizes insight generation and clear recommendations.Key Responsibilities:
Build frameworks connecting brand investment with business outcomesTrack awareness, share of search, volume, and campaign liftTranslate GA4 and GSC findings into campaign recommendationsMaintain Tableau reporting across Ontario and AlbertaSupport reviews with data-backed narratives and next stepsRequirements:
Two-plus years in brand or marketing analyticsHands-on GA4 and Google Search Console experienceTableau or comparable business intelligence experienceProficiency writing and troubleshooting SQL queries independentlyStrong data storytelling and stakeholder communication skillsApply brand analytics, SQL, and data storytelling to strengthen Betty’s marketing measurement across Ontario and Alberta.
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