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Senior Director Public Relations

Citizen Relations Inc.

Winnipeg, MB
Lead integrated public relations programs at Citizen, combining advanced AI fluency with client stewardship and strategic campaign development.As Senior Director, you guide strategic programs, manage accounts independently, and lead Integrated Agency Teams. You collaborate with Strategy, Creative, Earned, Social, Digital, and Media teams to deliver results. The position also includes financial oversight, growth, new business, and talent development.Key Responsibilities:
Develop strategic programs and integrated campaignsOwn client accounts and long-term growthManage complex projects and team performanceShape AI adoption across the agencyOversee budgets, staffing, forecasts, and account P&LsRequirements:
Eight to ten-plus years of relevant experienceProven leadership of Integrated Agency TeamsExcellent communication and presentation skillsAbility to work independently and multitaskExperience collaborating across regionsBring public relations leadership, AI expertise, financial acumen, and integrated team management to Citizen.
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