Marketing Systems Business Analyst

Drive marketing systems analysis at Fantuan, using CRM expertise and data analytics to improve campaigns, acquisition, retention, and operational efficiency.As a Marketing Business Systems Analyst, you will translate marketing needs into clear technical and functional requirements. You will work with Marketing, Product, Engineering, Operations, and Data teams. The work covers CRM, marketing automation, campaign management, dashboards, reporting, and system optimization.Key Responsibilities:
Gather and document marketing business requirementsIdentify CRM and campaign system functional gapsAnalyze acquisition, conversion, retention, effectiveness, and ROI metricsDevelop dashboards, reports, and data visualization toolsCoordinate system enhancements, testing, and implementation timelinesRequirements:
Bachelor’s degree in a relevant analytical or technical fieldAt least one year of related business analysis experienceStrong analytical and problem-solving skillsExcel proficiency and familiarity with SQL or visualization toolsUnderstanding of CRM and marketing automation platformsApply marketing analysis, CRM knowledge, and reporting skills to improve Fantuan’s technology-enabled marketing operations.
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