Health Wellness Brand Storytelling Lead

Lead health and wellness storytelling for Onix, translating expert judgment into trusted brand language, media pitches, and memorable customer moments.This senior consumer brand leadership role serves people facing high-stakes health problems, including new parents, women in perimenopause, and caregivers. You will understand what audiences trust, what makes them tune out, and how Onix’s experts can speak with one brand. The work is in person from Old Montreal.Key Responsibilities:
Define why Onix differs from Big AITurn expert stories into national press pitchesDirect the public relations agency to a high standardCoordinate launch moments with growth and designRun conference and expert-led event presenceRequirements:
Consumer brand leadership in health or wellness preferredUnderstanding of high-stakes health audiencesAbility to explain successful earned mediaExperience collaborating with public relations firmsStrong briefing and hands-on writing abilityUse audience insight, expert storytelling, and media judgment to make Onix clear, trusted, and repeatable.
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