Luxury Social Media Content Specialist

Shape Birks’ luxury social presence through social strategy and original content creation across its hybrid work model. Build community and brand awareness.Reporting to the Manager, Digital Marketing, this specialist develops social media strategy and content for Birks and Maison Birks. You will manage editorial calendars, create platform-native assets, and collaborate with Creative Studio, Brand Marketing, and agency partners. The work supports audience growth, engagement, and business objectives across multiple channels.Key Responsibilities:
Develop annual strategies across Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedInManage editorial calendars for Birks and Maison BirksCreate photography, short-form video, Reels, Stories, and behind-the-scenes contentOversee Chinese social media agency partnersAnalyze performance and optimize content strategiesRequirements:
Three to five years’ relevant social media or digital marketing experiencePhotography, videography, and short-form video editing capabilitiesProficiency with CapCut, Canva, Adobe Creative Suite, or equivalentsExperience managing social strategies and editorial calendarsStrong English and French proficiencyBring luxury brand sensitivity, creative storytelling, and analytics expertise to Birks’ social media strategy and content.
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