Senior Integrated Marketing Campaign Manager

Lead integrated demand generation campaigns for Fable in Ontario, combining event marketing, digital channels, and measurable pipeline outcomes. This full-time role reports to the Director of Demand Generation.As Senior Marketing Campaign Manager, you will coordinate campaign planning across field marketing, account-based marketing, outbound activity, content, and customer advocacy. The work centers on creating account-based plays with Sales and improving campaign performance through testing, reporting, and optimization.Key Responsibilities:
Develop integrated demand generation campaigns across multiple channelsCoordinate field marketing and account-based plays with SalesPlan conferences, webinars, dinners, and customer eventsManage vendors, sponsorships, budgets, logistics, and executionMeasure pipeline performance and optimize campaignsRequirements:
Three to five years in B2B demand generation or related marketingExperience with integrated marketing, account-based marketing, or field marketingExperience with marketing automation and CRM systemsInterest in AI tools, email, social, and event campaignsHighly organized communication across Sales and marketing teamsApply campaign planning, event execution, and pipeline measurement expertise as Fable’s Senior Marketing Campaign Manager in Ontario.
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