Director Of Brand Marketing

Lead Nature's Touch brand marketing from the Greater Toronto Area with ownership of strategy, launches, consumer insights, and social media.Reporting to the VP of Sales, Marketing and PMO, this director owns consumer marketing across North America and APAC. You will build annual plans, guide product innovation, and grow the brand with retailers. The work combines research, campaigns, retailer programs, and brand governance.Key Responsibilities:
Own brand purpose, positioning, architecture, and three-year roadmapBuild, launch, and grow Nature's Touch with retail partnersLead product concepts, naming, claims, range, and packagingDirect integrated campaigns across paid, owned, earned, and shopper channelsReport brand KPIs, budgets, and marketing ROI to executivesRequirements:
Bachelor's degree in marketing, business, or related fieldMinimum 10 years' relevant brand or product marketing experienceFive years' experience at the manager levelRequired food or beverage marketing experienceExperience with consumer insights, retailers, agencies, and budgetsBring brand strategy, product marketing, consumer insights, and leadership experience to grow Nature's Touch across global markets.
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