Demand Signals Specialist, Growthx

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.The Global Demand Center is building a signal-led demand engine - one that uses account, audience, behavioral, intent, and market signals to identify where we should focus and how we should activate. The GrowthX team, within the Global Demand Center, is taking the lead on this initiative and looking for a new Demand Signals Specialist.Build account and contact audiences based on direction from GrowthX strategy leads, campaign teams, field marketing, and journey teams. Use tools such as Clay and Common Room to support audience creation, enrichment, segmentation, contact discovery, buying-group identification, and account research. Apply required filters, exclusions, segmentation logic, region/segment views, product focus, persona criteria, suppression rules, and activation requirements. Package audience outputs for use by campaign managers, field marketing, journey architecture, marketing automation, digital activation, and xDR teams.Review audience builds for accuracy, duplication, completeness, field quality, enrichment quality, persona/title fit, suppression logic, region/segment accuracy, and alignment to stated criteria. Work closely with GrowthX leaders, campaign managers, field marketing, journey architecture, marketing automation, and activation teams to support audience needs.1-3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes. Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms. Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs. Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.Preferred
Preferred: Experience building or supporting B2B account/contact audiences.Preferred: Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.Preferred: Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.Preferred: Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.Preferred: Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
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