Digital Analyst

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Digital AnalystLocation:
Toronto, ON, CA
52265 - Toronto - Temporary 18 months
Hiring salary range: $3,610.06 - $4,847.8 / Bi-weekly
Hydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly 1.5 million customers. We have a long history in the industry with our roots dating back over 110 years to 1906. Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario. Today, we’re focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.
It’s an exciting time to join the team at Hydro One!
Job Function:
This role is responsible for measurement of marketing activity on social media, traditional media, digital advertisements, and the external website, setting up measurement technology and ensuring it's accuracy, as well as collaboration with employees across the organization to present information and help with planning campaigns and initiatives.
Job Description:
Use data to assist the direction of marketing campaigns that support driving positive overall favorable brand impressions.
Use social listening and website analytic tools to interpret the demographic and brand audience to assist with the web user experience design to achieve digital objectives.
Provide relevant insights that support reaching business objectives and brand goals with data analysis, KPIs, and industry/social trends for the execution of web, print, digital, and social assets.
Create and maintain comprehensive reports, dashboards, and data visualizations to monitor performance and communicate campaign performance and insights to stakeholders and partnered media agencies.
Research the latest marketing and brand trends.
Strategic functions
Monitor day-to-day social media comments and work with internal security teams to flag any activity that may impact any reputational risks.
Work alongside the Research and Insights Team and use social listening tools to identify and build an understanding of audience, followers and trends.
Provide input into major marketing campaigns using insights and data.
Coordinate related marketing and communications projects, as needed.
Website Performance
Maintain website performance tracking technology and ensure measurements are accurate.
Identify problematic user experiences by analyzing user engagement (i.E. click-throughs, bounce rates, impressions, sentiment and all other applicable KPIs) and using heat mapping software.
Improve search engine optimization by reporting on opportunities.
Initiate and coordinate improvements for marketing and communications and collaborate with others to improve the opportunity areas.
Social Media Marketing
Provide ad-hoc reports on social media campaigns and day-to-day social performance (bi-weekly, monthly, quarterly reporting)
Collaborate with the team to analyze campaign performance, aligned to the campaign objectives and business goals, while taking into consideration audience growth, sentiment and other relevant KPIs
Use metrics and analysis and work with social media team to help build relevant social content and social media channel improvements.
Research and analyze new market and social trends, seasonality fluctuations, and communicate learnings to campaigns and social content.
Participate in social media/content meetings by using social insights to display story and content ideas.
Work with partnered media agency to deliver on the organic social media boosting strategy.
Participate in a shift social media on-call activities (monitor social channels to check if customers are having outages)
Perform other duties as required.
Selection Criteria:
Education:
Requires a knowledge of digital media, marketing, and advertising.
Requires a knowledge of analytical techniques and computer software to analyze data.
Requires a good knowledge of English to communicate effectively with internal and external contacts. This knowledge is considered to be normally acquired in either a four-year university education in an appropriate field such as media or the equivalent.
Experience:
Requires experience in social media and web performance analysis.
Requires experience in reporting and proposing improvements.
Requires experience with various software applications such as Google Analytics, Google Tag Manager, Hootsuite and Looker Studio (Data Studio) and Microsoft Clarity.
Requires experience with social listening tools such as Brandwatch.
Requires experience with SEO analytics tools such as SEMRush.
Requires experience with internal/external dashboards to collect and analyze data. A period of over 4 years and up to and including 6 years is considered necessary to gain this experience.
At Hydro One we understand that the success and strength of our business rests with our people. When we develop their skills, we are investing in both their success and ours. To secure the best talent, we seek to create a workforce that reflects the diverse populations of the communities where we live and work and to create a culture based on safety, innovation and inclusiveness.
We are honoured to be recognized by Forbes in its list of Canada’s Best Employers for 2026.
"Employer of the year 2026"
Deadline: November 16, 2026
The base salary for this role considers a variety of factors, including candidates' knowledge, skills, experience, education, and any applicable collective agreement requirements for union-represented positions. Hydro One provides an extensive offering of programs to promote a culture of safety, wellbeing, inclusivity, and sustainability to enable our employees to be the best version of themselves. For management roles, compensation is based on the principle of pay-for performance compensation philosophy, and the amount of annual adjustments and incentive payments depends on how well you and the company perform (subject to plan terms). We encourage open dialogue about compensation with our Talent Acquisition Team, who can provide more detailed information specific to this role.
This posting is for an existing vacancy.
Hydro One uses AI tools to assist in the screening and assessing candidates for this role. Our use of AI does not replace human decision-making.
In the event you are experiencing difficulties applying to this job please consult our help page here .
We thank all applicants for their interest in a career at Hydro One;
however, only those candidates who are selected for an interview will be contacted.
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