Paid Media Investment Director
Brex
Own Brex’s paid media investment strategy, balancing acquisition volume, LTV, and incremental revenue across an expanding multichannel portfolio.This director will oversee financial performance for Brex’s media investments and translate campaign data into allocation decisions. You will partner with Marketing Operations, Data, and Finance on forecasting, pacing, reporting, and measurement. The work spans paid search, LinkedIn, Meta, YouTube, connected television, programmatic, and emerging channels.Key Responsibilities:
Own budget forecasting, pacing, modeling, and channel allocationConnect brand investments to pipeline and revenue outcomesTranslate attribution and journey data into media insightsDrive testing across channels, audiences, and creativeImprove campaign structure and scale successful investmentsRequirements:
Strong financial acumen and investment decision-making experience8+ years scaling multichannel advertising programsDirect experience managing $30M+ annual paid media spendDeep expertise in paid social, video, and brand mediaExperience building advanced full-funnel measurement frameworksBring rigorous media economics, forecasting, attribution, and channel expertise to Brex’s growing paid acquisition and brand investments.
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Own budget forecasting, pacing, modeling, and channel allocationConnect brand investments to pipeline and revenue outcomesTranslate attribution and journey data into media insightsDrive testing across channels, audiences, and creativeImprove campaign structure and scale successful investmentsRequirements:
Strong financial acumen and investment decision-making experience8+ years scaling multichannel advertising programsDirect experience managing $30M+ annual paid media spendDeep expertise in paid social, video, and brand mediaExperience building advanced full-funnel measurement frameworksBring rigorous media economics, forecasting, attribution, and channel expertise to Brex’s growing paid acquisition and brand investments.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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