Vice President of Marketing Strategy at Sun Life
Sun Life Financial
Step into the role of Vice President of Marketing Strategy at Sun Life Global Investments. Lead a team to craft integrated marketing strategies that drive engagement and growth.
As Vice President, you will be at the forefront of defining marketing strategies that align with SLGI’s business objectives. This includes enhancing advisor acquisition, client retention, and product commercialization. You will also focus on leveraging digital tools and AI to influence marketing effectiveness. Your leadership will directly shape brand perception in the financial sector.
Key Responsibilities:
• Execute integrated marketing strategies across channels
• Oversee commercialization of diverse financial products
• Drive engagement through tailored marketing plans
• Champion digital strategies and automation initiatives
• Ensure compliance with regulatory marketing standards
Requirements:
• 12+ years in marketing within financial services
• Proven track record in multichannel marketing
• Experience with digital transformation in marketing
• Skilled in team leadership and stakeholder influence
• Comprehensive understanding of client engagement trends
Lead innovative marketing initiatives and create impactful client experiences at Sun Life.
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Vacancy posted 1 day ago
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