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Digital Marketing Operations Manager

Stantec

Winnipeg, MB
Lead digital marketing operations at Stantec, shaping CRM, marketing technology, data, and website capabilities for full-time work in Canada.The Digital Marketing Manager Operations sets enterprise strategy, roadmaps, governance, and operating models across interconnected digital capabilities. This midlevel manager partners with Marketing, IT, Data and Analytics to build measurable, audience-led marketing. The position guides CRM, segmentation, automation, Power BI, website strategy, digital experience, and responsible AI adoption across a complex global organization.Key Responsibilities:
Define marketing data, reporting, and insight strategyLead CRM, segmentation, automation, and personalized marketing strategyOwn website roadmap, investment priorities, and digital experiencesGuide enterprise marketing technology and AI roadmapsLead specialist teams, budgets, resources, and external partnersRequirements:
10+ years in digital marketing operations or related disciplinesStrong CRM, marketing automation, data, and technology understandingExperience with Power BI or comparable business intelligence toolsDegree or equivalent experience in a related disciplineExperience leading multidisciplinary teams and enterprise changeShape Stantec’s digital marketing ecosystem through strategic CRM, data, website, technology, and AI leadership.
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