National Brand And Campaign Manager

Shape Optiom’s national brand and campaign calendar from Calgary in a hybrid, full-time permanent Marketing Manager role.This senior marketing role combines brand ownership, integrated campaign management, and event execution. You will bring Optiom’s identity to dealer and broker-facing materials while generating pipeline for sales teams. Reporting to the Head of Marketing, you will also direct a Marketing Coordinator and contribute ideas to leadership.Key Responsibilities:
Bring Optiom’s brand identity to life nationallyManage the national campaign calendar and executionOwn campaign KPIs through post-campaign analysisExecute events and coordinate follow-up activitiesPresent recommendations to business leadershipRequirements:
Eight to ten years in B2B marketingExperience managing integrated national campaigns and eventsTest-and-learn approach with disciplined executionStrong written and verbal communication skillsAbility to manage priorities through ambiguityUse brand strategy, national campaigns, and measurable execution to strengthen Optiom’s dealer and broker marketing function.
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