Manager, Media Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Manager, Media Planningworkscloselywiththe planning Director on all aspects of media planning andistheprimaryday-to-daycontactwiththe client. Workingwithcross-functionalteamstoaccessall servicesofferedbyEssenceMediacom,youwillensurethatclient objectives are met.
Assuch,youwillmaintaina highlevelofinvolvementwiththeaccountentrustedtoyou,promotingthehighestqualitymediaproductandcustomersatisfaction. Youwillalsoberesponsiblefor thedevelopmentandgrowthof more juniorteammembers,ensuringthattheyareexposedto allnecessaryfacetsof the planning process.
YOUR RESPONSIBILITIES
Developandmaintainrelationshipswithclients andagencypartners
Lead thedevelopmentof media plans,includingmediaanalysisto supportrecommendations
Useresearchtools(Vividata,Commspoint, ComScore,EssenceMediacomproprietarytools, etc.) todeveloprecommendations
Prepareandpresentmedia plans,includingobjectives,strategyandrationalebasedon data andsoundthinking
Supervise, guide, andadvisemedia planningteammembersonday-to-dayactivities
Delegateworkeffectivelyand guide media planningteammemberstodeliverseamlessworkto the client
Keepabreastof all communicationswiththe planningteam,includingbuyapprovals,trackingreports,buychanges, etc.
Ensureongoingcampaignmanagement
Assumefinancialaccountabilityfor media byworkingwithclient andpartneragencyfinancedepartments.
Participatein client/agencymeetings as theday-to-dayrepresentativeof the mediadepartment'sproductgroup
Actwithintegrityinmanagingrelationshipswithintheagencyandwithmediapartnerstoensurebrandunderstanding,sellideasmoreeffectivelyandcontributeto positiveagencyreviews
Meetwithindustryrepresentativesto gainknowledgeof all phases andtouchpoints of mediapartners
Have an in-depthknowledgeof the Quebecmarketanditsculture
Activelyseek,investigate, andpursuenew communications and innovationopportunities.
YOUR PROFILE
Proven verbal andwrittencommunicationskills;
Strongpresentationskills
Outstandingtime managementskillsandprovenabilitytoprioritizeandorganizeworkload,whileoperatingundertightdeadlines andmanagingmultipleprojects
Abilitytoworkonyourowninitiative;
proactive,forward-thinkingmindset;
Consistentlydemonstrateapractical,well-organizedapproachto alltasks
Abilitytofostercollaborativerelationshipswithothermultidisciplinaryteams
Masteryof media planimplementationwithathoroughunderstandingof the media planning processinvolvingmultidisciplinaryteams
Comprehensiveknowledgeofresearchtoolsand media planning softwarerequiredfor therole
Stronganalytical,mathematical, and quantitativeskills
YOUR QUALIFICATIONS
Collegediplomaorbachelor'sdegree,preferablywithspecializationinadvertising, marketing, business administration or communications, orequivalentworkexperience
Morethan5yearsof relevant mediaexperience,withapreferencefor media planning
Experiencein the full cycle ofstrategyand media plandevelopment
Abilitytodevelopstrategicthinkingandrecommendationsrootedinknowledgeof theclient'scategory, consumer insights, thecompetitionand abrand'scommunicationsecosystem
In-depthknowledgeof Microsoft Office suite (Excel, Word and PowerPoint)
Demonstratedcriticalthinkingandproblem-solvingskills
Abilitytocommunicateconciselyandclearlybothorallyand inwritinginbothFrench and English
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