Consumer Marketing Strategy Director

Shape consumer marketing priorities for AutoTrader.Ca and AutoHebdo using consumer insight, brand judgment, and Performance Marketing expertise.As Director, you will own growth strategy across two leading Canadian consumer brands. You will guide investments across performance, brand, social media, and editorial content. Your decisions will connect marketing effectiveness, business priorities, and consumer understanding.Key Responsibilities:
Use insights to shape messaging, content, and partnershipsSteer centrally managed Performance Marketing through influenceBuild a structured social media test-and-learn planEstablish owners, timelines, and success measuresDevelop team capabilities and manage agency performanceRequirements:
10+ years in data-driven strategy, transformation, or growthStrong consumer intuition and brand judgmentHands-on analysis beyond dashboards and reportingAbility to challenge agencies and improve effectivenessTrack record influencing teams outside reporting linesBring consumer insight, brand judgment, and marketing strategy leadership to AutoTrader.Ca and AutoHebdo’s growth agenda in Canada.
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