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Customer Marketing Strategy Leader

Mars

Winnipeg, MB
Shape customer-centric growth strategies at Mars through innovation commercialization, shopper marketing, and cross-functional execution. Translate insights into plans that drive category, brand, and customer performance.This leader connects Marketing and Sales within a consumer-packaged goods environment. The work spans customer activation, innovation launches, annual planning, promotional programs, and omnichannel marketing. Success requires strong storytelling, stakeholder management, and commercial judgment.Key Responsibilities:
Develop customer-specific innovation plans with cross-functional teamsBuild selling stories supporting distribution and incremental growthLead shopper, consumer, seasonal, and omnichannel programsEvaluate activation effectiveness through ROI analysisTranslate brand strategies into customer execution plansRequirements:
Degree-level education or equivalentExperience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial PlanningExperience leading innovation launches and customer activationExperience working with customer teams and senior commercial leadershipStrong communication, presentation, storytelling, and project management skillsBring customer marketing, innovation activation, and stakeholder leadership expertise to Mars while delivering measurable commercial growth.
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Vacancy posted 2 hours ago
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