Growth Marketing Manager for SMBs

Drive growth at Alternative Payments as a Growth Marketing Manager focused on paid media and webinars in a hybrid role based in Toronto. Shape B2B demand generation for service-based businesses across the U.S. and Canada. The ideal candidate will own the day-to-day paid acquisition, managing platforms like Google, LinkedIn, and Meta. You’ll collaborate closely with the Demand Generation Manager to allocate budgets and optimize campaign performance. This individual contributor role is hands-on without direct reports, focusing on creating reliable demand sources through engaging webinars and innovative paid acquisition strategies. Key Responsibilities:

• Manage daily paid media across key platforms
• Expand paid channels through disciplined experiments
• Own the webinar program from planning to execution
• Connect webinars to demand generation strategies
• Build AI workflows for campaign optimization

Requirements:

• 5+ years in growth or demand generation marketing
• Expertise in paid media and B2B SaaS
• Proven success with acquisition strategies
• Strong analytical and automation skills
• Exceptional communication and collaboration abilities

Leverage your paid media expertise to make a real impact at Alternative Payments. #J-18808-Ljbffr