AI Business Lead

Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Ventures for an AI Business Lead.

Martell Ventures exists to build people, brands, and ventures that create meaningful impact. Across four companies, they combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell, known for investments in Udemy, Intercom, and Unbounce, the organization is built on leadership, growth, and simplicity. The team is focused on attracting world class talent and placing individuals where they can create the greatest impact.

When you join Martell Ventures you are considered across multiple ventures, not just a single role, allowing for broader exposure and alignment with high impact opportunities.

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This role is designed for a founder minded operator who thrives in ambiguity and is driven to build from zero to one. As the AI Business Lead, you will take ownership of the commercial side of a new venture, validating demand, generating early revenue, and shaping the go to market strategy before a product is fully built.

You will operate independently in the earliest stages, proving traction through direct customer engagement, then partner closely with a Technical Lead to build and scale the business. Your work directly determines what gets built, why it matters, and how it generates revenue.

This role includes:

• Defining the ideal customer profile, offer, and pricing strategy
• Building and executing outbound pipeline generation from day one
• Running daily sales activity and managing the full sales cycle
• Closing early paying customers prior to full product development
• Delivering value through concierge style solutions in early stages
• Capturing customer insights and translating them into product direction
• Partnering with a Technical Lead to co-build and scale the venture
• Reporting on performance and participating in growth reviews
• Building repeatable sales, onboarding, and delivery processes

Qualifications

• Founder or co-founder experience in a B2B SaaS company with proven MRR
• Strong founder-led sales experience, particularly selling to SMB customers
• Demonstrated ability to self-generate pipeline and close deals independently
• Deep understanding of customer needs with strong voice-of-customer instincts
• Ability to operate effectively in fast-changing, ambiguous environments
• High ownership mindset with focus on execution and results

Preferred:

• Prior success within Dan Martell’s network or programs
• Experience with AI-native SaaS products or product-led growth models
• Familiarity with no-code tools for rapid validation and iteration

Non-Negotiables:

• Proven experience as a SaaS founder or co-founder with revenue ownership
• Ability to independently build pipeline and close early customers
• Strong execution bias with comfort operating in zero to one environments
• Customer-first mindset with discipline to prioritize paid demand
• Willingness to work in-office in Kelowna full-time after initial period
• High adaptability and resilience in rapidly changing environments

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work