Senior Integrated Marketing Manager Canada

Lead integrated marketing for Ancestry in Canada, combining brand strategy and performance media through remote work with occasional office attendance.This 12-month maternity-cover contract suits a Senior Integrated Marketing Manager with 8+ years in integrated marketing, media strategy, and campaign execution. You will connect brand and performance activity across the customer journey, from awareness through acquisition. The work combines strategic thinking, hands-on delivery, data analysis, and collaboration across Canada, the UK, and the US.Key Responsibilities:
Lead integrated campaigns across Canada’s full customer journeyOversee external media and creative agency relationshipsMonitor KPIs and optimize campaigns using data insightsManage budgets and deliver campaigns against objectivesAlign local activities with global marketing strategiesRequirements:
8+ years of marketing experienceExperience managing agencies and cross-functional stakeholdersUnderstanding of brand-building and performance marketingExperience using analytics and marketing KPIsBachelor’s degree and strong project management skillsBring integrated marketing, media strategy, and campaign optimization expertise to Ancestry’s Canada marketing activities and customer journey.
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