Influencer Marketing Strategist Playstation Canada

Lead PlayStation creator strategy in Canada with paid partnerships, gaming expertise, and a hybrid Toronto work model preferred.This 12-month contract supports Sony Interactive Entertainment’s Global Communications and Canadian Marketing teams. You will manage influencer initiatives across launch campaigns, creator relationships, and community programs. The work spans YouTube, TikTok, Twitch, Instagram, Facebook, and X, combining strategic planning, content development, and performance analysis.Key Responsibilities:
Own Canada’s creator strategy across the launch calendarLead paid partnerships from sourcing through reportingDevelop creator briefs and campaign-native storytellingCoordinate capture plans, access moments, and onsite supportReport performance and recommend future launch improvementsRequirements:
Bachelor’s degree or equivalentFive or more years in influencer marketing or partnershipsPaid partnership experience spanning negotiation, execution, and reportingDeep fluency in gaming culture and creator ecosystemsFamiliarity with major creator platforms and performance metricsBring creator judgment, relationship management, and data literacy to PlayStation campaigns and Canada’s gaming community.
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