Senior Loyalty Product Manager

Lead Manulife rewards strategy with loyalty programs, digital integrations, and hybrid work requiring three office days weekly. Own member value from concept through optimization.This Senior Product Manager role owns end-to-end rewards and loyalty strategy for Manulife members. You will design programs, manage budgets, gather requirements, and deliver measurable engagement outcomes. Success requires digital product management, vendor partnerships, executive communication, and cross-functional delivery.Key Responsibilities:
Own loyalty strategy, reward eligibility, budgets, and value propositionsLead rewards lifecycle from business case through optimizationDefine KPIs and improve engagement, adoption, and outcomesManage vendors, timelines, quality delivery, and implementationPresent recommendations and trade-offs to senior leadershipRequirements:
Minimum five years of digital product management experienceExperience designing and optimizing loyalty or rewards programsProven strategy-to-execution delivery with measurable business outcomesThird-party vendor and cross-functional stakeholder management experienceUniversity degree in business, technology, engineering, or related fieldApply digital product leadership, rewards expertise, and stakeholder management to improve Manulife member engagement and business outcomes.
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