Principal Growth Marketing Strategist
GitLab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our valuesand continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.An overview of this role
Growth Marketing is the activation and delivery arm of GitLab marketing: campaigns, regional and field marketing, lifecycle and product led growth, marketing engineering and operations, corporate events including Transcend, partner marketing, community programs and Co-Create. If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, and post sale adoption.As Principal Growth Marketing Strategist you work directly with the VP of Growth Marketing as a strategic partner and operator. You hold the whole picture of the engine: the goals every function has committed to, the budget and where it is moving, the strategic projects that do not fit cleanly inside any one function, and the decisions that are waiting on an answer. You keep that picture current, you act on it when the VP is engaged elsewhere, and you use it to move work faster.This is an individual contributor role at the Principal level. You do not manage a team. You manage outcomes across ten functions through influence, judgment and follow through, and you are trusted to speak for Growth Marketing in rooms the VP cannot be in. The people on the leadership team are senior, experienced marketers;
they will work with youbecause you make them faster and sharper, not because of the title.You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curious and hands on with AI in your own work, and can move between a budget trade off, a partner negotiation, a pipeline review and a keynote plan in the same day without losing the thread.What you'll do
Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and followed through.Track commitments across the leadership team between their 1:1s with the VP, so those conversations are about strategy rather than status.Own the strategic projects that matter to Growth Marketing and have no single functional home: scope them, find the owner or be the owner, and land them.Hold the budget picture across the team, prepare trade offs with a recommendation, and act within the authority the VP has delegated in writing.Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations;
carry the position in and the decision out.Unblock functional leaders when the VP is engaged elsewhere, or stage the issue so it takes one conversation rather than three.Be a thinking partner to any functional leader who wants one, offered rather than assigned.Partner with marketing's AI Transformation Owner so AI adoption across Growth Marketing is visible, measured and moving.Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings, with the numbers checked and the first draft written.What you'll bring#J-18808-Ljbffr
Growth Marketing is the activation and delivery arm of GitLab marketing: campaigns, regional and field marketing, lifecycle and product led growth, marketing engineering and operations, corporate events including Transcend, partner marketing, community programs and Co-Create. If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, and post sale adoption.As Principal Growth Marketing Strategist you work directly with the VP of Growth Marketing as a strategic partner and operator. You hold the whole picture of the engine: the goals every function has committed to, the budget and where it is moving, the strategic projects that do not fit cleanly inside any one function, and the decisions that are waiting on an answer. You keep that picture current, you act on it when the VP is engaged elsewhere, and you use it to move work faster.This is an individual contributor role at the Principal level. You do not manage a team. You manage outcomes across ten functions through influence, judgment and follow through, and you are trusted to speak for Growth Marketing in rooms the VP cannot be in. The people on the leadership team are senior, experienced marketers;
they will work with youbecause you make them faster and sharper, not because of the title.You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curious and hands on with AI in your own work, and can move between a budget trade off, a partner negotiation, a pipeline review and a keynote plan in the same day without losing the thread.What you'll do
Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and followed through.Track commitments across the leadership team between their 1:1s with the VP, so those conversations are about strategy rather than status.Own the strategic projects that matter to Growth Marketing and have no single functional home: scope them, find the owner or be the owner, and land them.Hold the budget picture across the team, prepare trade offs with a recommendation, and act within the authority the VP has delegated in writing.Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations;
carry the position in and the decision out.Unblock functional leaders when the VP is engaged elsewhere, or stage the issue so it takes one conversation rather than three.Be a thinking partner to any functional leader who wants one, offered rather than assigned.Partner with marketing's AI Transformation Owner so AI adoption across Growth Marketing is visible, measured and moving.Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings, with the numbers checked and the first draft written.What you'll bring#J-18808-Ljbffr
Vacancy posted 1 hour ago
Similar jobs that could be interesting for youBased on the Principal Growth Marketing Strategist in Winnipeg, MB vacancy
- ...a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands... ...run paid media and also think like a marketer . You will build testing roadmaps,... ...or design skills are a plus You're a strategist, not a robot: You challenge assumptions...SuggestedFull time
- Shape GitLab’s Growth Marketing engine remotely across Canada or the United States through operating... ...AI fluency, and strategic judgment.As a Principal-level individual contributor, you... ...experienceExperience owning functions, budgets, go-to-market motions, or revenue...PrincipalRemote work
Wwshemi
Winnipeg, MB1 hour ago - Shape Growth Marketing strategy at GitLab through operating rigor, budget judgment, and hands-on AI adoption across a distributed organization.As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing as a strategic operator. You will...Principal
GitLab
Winnipeg, MB1 hour ago - ...years running. About the Position The Principal Designer is a senior individual... ...guidance. Collaborate with project managers, strategists, and developers for efficient delivery.... ...Competitive salary based on experience, market data, and location. Share options....Principal
- ...spec, and create structure where there isn't any. What You Will Do Embed with enterprise customers; act as a forward-deployed strategist on behalf of frontier AI labs and major AI companies, operating as an extension of their team and owning the path from signed contract...SuggestedContract workInternshipWork at officeRemote workWorldwide
- ...analysis with high-converting content direction. As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram,... ...micro-influencers, and in-house production to support audience growth, app installs, and membership conversions. Key Responsibilities...
$3000 - $5000 per month
...Job Description: 1.Conduct market research for the UAE market. Leverage Arabic and English resources to track local consumer demands,... ...pricing, promotions and channel trends, provide insights to support growth strategy formulation. 2.Assist in building competitor & price...Full timeLocal areaRelocation- Desjardins Group in Montreal, QC, seeks a Senior Tax Advisor to lead complex tax strategies for clients within the Desjardins network. You will collaborate across disciplines to deliver high-value recommendations and contribute to strategic initiatives. With six-plus years...
- ...Drive environmental consulting growth at WSP through strategic leadership, financial acumen, and strong relationships across British Columbia... .... You will identify emerging trends, diversify services and markets, and execute regional or national growth initiatives. Your leadership...Long term contract
- ...adaptées aux périodes de pointe, en étroite collaboration avec les équipes des ventes terrain (porte-à-porte), des extensions réseau et du marketing. À la tête d’une équipe multidisciplinaire, elle mobilise ses ressources afin d’assurer une exécution cohérente et efficace sur le...Seasonal workWork at office
$20 per hour
We are a family in Winnipeg, Manitoba, looking for a dedicated and caring nanny to join us part-time. We have a newborn and a child in primary school, so we need someone who is comfortable working with both age groups. The ideal candidate will be experienced with newborn care...Hourly payPart timeLive outFlexible hoursCanadianNanny.ca
Winnipeg, MB9 days ago- ...provider, and our staffing practice has an opening for a Head of Marketing who will lead marketing strategy and execution, drive demand generation and pipeline growth, strengthen brand positioning, and support go-to-market initiatives for a growing healthcare technology...Permanent employmentFor contractorsInternshipRemote work
- ...looking for someone to build and lead our marketing function from the ground up. Job... ...and establish the systems that drive our growth. We're a startup, so resources are limited... ...profile, positioning, messaging, and go-to-market approach. Identify the highest-impact...Full timeInternshipWork at officeRemote work
- ...Apertera is shaping language solutions for high-stakes content. We’re seeking a growth marketing professional to launch campaigns, test channels, and improve demand generation. You’ll collaborate with Marketing, Sales, Content, Design, and Web/MarTech to bring ideas forward...
Apertera
Winnipeg, MB1 hour ago - ...training from day one plus ongoing coaching and skill development A clear path to advancement within one of Canada's leading sales and marketing agencies The opportunity to represent a household-name Canadian brand with a loyal customer base Who Thrives in This Role...Hourly payPermanent employmentFull timePart timeFlexible hours
Kognitive Sales Solutions
Winnipeg, MB9 days ago - Lead remote growth marketing for DTC brands through research, creative direction, and Meta buying... ...follows US Eastern hours.This marketer owns the account picture rather than a... ...single media station. You will serve as strategist, buyer, creative lead, and direct client...Remote workWorldwide
Sweat Pants Agency
Winnipeg, MB1 hour ago - ...anywhere worldwide.Sweat Pants Agency seeks a marketer who buys media rather than only managing campaigns. You will serve as strategist, buyer, creative lead, and direct client... ..., creative testing, and client communication skills to measurable DTC growth. #J-18808-LjbffrRemote workWorldwide
Sweat Pants Agency LLC
Winnipeg, MB1 hour ago - ...Overview Languages English Education College/CEGEP Experience 2 years to less than 3 years Tasks Analyze market research data to improve business decisions or activities Assist in product development Direct the marketing strategies of establishments...
- ...Company Description Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus...Full timePart timeLocal areaWeekend workAfternoon shift
- Brandt Tractor Ltd. in Halifax is seeking a Construction & Forestry Territory Manager to cover a defined area of the Halifax Regional Municipality. You will drive new account development, build strong customer relationships, and grow sales and rental revenue for New and Used...
- ...McQuarrie Hunter LLP in Surrey, BC, seeks a Marketing and Business Development Specialist to lead the planning and execution of firm-wide marketing strategy across digital and print channels, and through strategic partnerships. You will develop and implement practice-specific...
BC Legal Management Association
Winnipeg, MB1 hour ago $25 - $45 per hour
...design and conduct In-Home Usage Testing (IHUT) locally and nationally to provide actual user feedback in real-time to companies and market research firms to evaluate products to ensure proper product certification and greater market access. It is important to note that...Hourly payWeekly payExtra incomeTemporary workPart timeFor contractorsSeasonal workRemote workWork from homeFlexible hours- ...us on LinkedIn! JOB DESCRIPTION GENERAL FUNCTION The Market Manager- Sun drives results, oversees a group of stores within a... ...hiring top talent to deliver the brand experience. Inspires team growth through individual development plans to promote an environment of...Minimum wageFull timeLive InLocal areaWorldwide
- ...Skeleton Key, building a new studio in Montreal, is seeking a Principal Cinematic Animator to join the team and help bring our first AAA game to life. Reporting to the Animation Director, you will create high-quality cinematic sequences that integrate with gameplay, collaborating...Principal
- ...Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join the Integrated Marketing team within the Donor Engagement... ...to ensure national consistency while maintaining local relevance, manage end-to-end campaigns, and align with growth #J-18808-LjbffrFull timeLocal area
Blood
Winnipeg, MB1 hour ago - ...Reference Number: R2875670 Position Title: Market Access and Health Economics Lead - Vaccines Department: Value & Access Canada... ...committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative...Long term contract
- ...formulate performance management methods. Develop online e-commerce marketing plans, supervise, implement, and review them. Plan, manage,... ...in managing a team of no less than 30 people. Sensitive to market industry trends, familiar with market, media, advertising, planning...Full timeRelocation
- We're a performance marketing agency built for DTC and ecommerce brands. We run paid, email, SEO, and CRO as one growth engine, so we're not hiring someone who only knows one or two... ...build let you run more accounts than one strategist normally could. You forecast where an...Live InRemote workFlexible hours
Jetfuel
Winnipeg, MB1 hour ago $100k per year
At Pilothouse, Strategists are the quarterback of the client relationship. This is not a traditional... ...looking for someone who can think like a growth leader, align cross-functional teams, and... ...data, attribution insights, and market opportunities into actionable growth plans...Long term contractInternshipPilothouse Digital
Winnipeg, MB1 hour ago- ...$7M in venture funding, we are building the future of on‑chain financial analytics.Octav is seeking a Growth Strategist to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high‑impact...Long term contract
Talantir
Winnipeg, MB1 hour ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Principal Growth Marketing Strategist. Be the first to apply!
