Customer Marketing Manager Amer

Lead AMER customer marketing at Ivalua, using multichannel campaigns and customer insights in a hybrid model with three office days weekly.As an experienced Customer Marketing Manager, you will develop customer communications, advocacy, lifecycle marketing, and expansion initiatives. Reporting to the Director of Customer Marketing, you will collaborate with Customer Success, Field Marketing, Sales, and Product Marketing. Your work will increase adoption, loyalty, upsells, cross-sells, and customer advocacy through targeted programs and measurable campaigns.Key Responsibilities:
Develop multichannel customer marketing activities across the AMER regionPlan adoption, cross-sell, upsell, lifecycle, and nurture programsLaunch virtual and in-person customer user group eventsCo-manage reference programs, customer stories, and ROI studiesCreate tracking and reporting to establish marketing initiative ROIRequirements:
Five or more years owning post-sales marketing strategyCampaign experience driving upsells among existing customersMastery of HubSpot, Eloqua, Marketo, Demandbase, or LinkedIn AdsAbility to analyze data and provide strategic marketing perspectivesEnglish required;
French support available wherever possibleBring customer advocacy, lifecycle marketing, campaign execution, and analytics expertise to Ivalua’s AMER growth strategy.
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