Marketing Automation Specialist

We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It's also a call-back to the transformative power of education itself.

Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need

Reporting to the Director, Digital Marketing, we are looking for a Marketing Automation Specialist to join our Marketing and Communications team. You will be responsible for the planning, optimization, and tactical execution of automated email campaigns, integration of marketing technologies, and initiation of new lifecycle marketing projects. You will support the overall Marketing and Communications team, the Admissions team, and external vendors, looking for ways to improve and personalize the prospective student experience through marketing automation technologies in alignment with our corporate strategic imperatives.

This is a full-time hybrid role, working two days a week in our downtown Toronto office.

What's in it for you

Influence and ownership. You will have the opportunity to shape multi-channel marketing campaigns from the ground up, working directly with Brand Marketing and Sales to develop strategies that drive student engagement. Your insights will influence how we personalize journeys, optimize lead flows, and increase conversion rates—backed by the autonomy to test, iterate, and innovate. You will go beyond campaigns to help evolve our marketing automation practice.

Cross-functional exposure and visible impact. You will collaborate with internal partners across Marketing, Admissions, and external vendors, ensuring alignment and consistency in messaging and timing. You will gain exposure to end-to-end campaign development and have a direct hand in delivering measurable results that impact enrollment. Your work will be seen, valued, and connected to key institutional goals.

Professional development. Yorkville is a progressive, forward-thinking, innovative university that is disrupting traditional post-secondary education. You will be supported by a manager and a team that prioritizes knowledge sharing, skills growth, and opportunities to lead projects, learn new tools, and gain certifications.

As our new Marketing Automation Specialist, you will:

• Create and execute campaigns. You will collaborate with Marketing team members to design and deploy automated campaigns that reflect the brand visions of Yorkville University and Toronto Film School. You will support the entire campaign lifecycle, including lead generation, nurturing, reactivation, and event marketing.
• Build and execute. You will architect and implement marketing solutions across multiple platforms—email, SMS, WhatsApp, Messenger, and chatbots—while maintaining cohesive development standards.You will build and manage nurture programs, event campaigns, drip sequences, email blasts, and A/B tests to support student acquisition goals.
• Customize and optimize. You will develop and maintain audience segmentations, lead scoring models, and nurturing journeys to personalize the student experience. You will use tokens, snippets, and dynamic content to streamline execution and drive conversion. You will ensure that all programs are CASL-compliant and aligned with best practices in data governance.
• Maintain data integrity. You will maintain and update the Marketo database, ensuring data hygiene, segmentation accuracy, and adherence to CASL and data governance standards. You will review email assets to ensure proper use of personalisation, tokens, and dynamic content to improve engagement and campaign relevance. You will uphold the integrity of data privacy and compliance across all marketing automation practices.
• Analyze performance. You will create dashboards and reports to measure campaign effectiveness, deliver actionable insights, and model revenue impact across email, Facebook/Meta, Google, and LinkedIn channels. You will assign lead quality scores and run data queries to track application behaviour and funnel progression.
• Support tools and strategy. You will manage lead flow, campaign development, and nurturing programs using our CRM and Marketo. You will troubleshoot processes, maintain campaign schedules, manage integrations, and support strategic lifecycle marketing initiatives that re-engage leads and improve conversion. You will engage in the collection, review, and analysis of campaign and audience data, while adhering to established policies, procedures, and program guidelines.
• Support the team. You will actively support the day-to-day responsibilities of the performance marketing team and participate in small projects under the guidance of leadership. You will contribute to marketing projects and cross-functional initiatives that support our broader strategic imperatives.
• Collaborate across teams. You will work closely with the Brand, Digital, and Admissions teams to align messaging, timelines, and campaign execution. You will maintain strong working relationships with external vendors and partners to support the development of integrated marketing strategies. You will collaborate with colleagues across departments on initiatives that support our corporate strategic imperatives.

What you bring:

• The education and experience. A degree in Marketing, Business, IT, or a related field. You have experience with CRMs and marketing automation tools such as Marketo, Salesforce Marketing Cloud, HubSpot, or similar. You have built and executed lifecycle marketing campaigns and demonstrated how automation improves results. Experience working in fast-paced environments and with paid media, HTML, or CSS is considered an asset.
• The skills. You are confident using HTML and CSS to design and adjust email templates. You understand the marketing funnel, personalization strategies, and how to optimize campaigns through automation. You have strong analytical abilities and can clearly summarize and present data-driven insights. You are proficient with Microsoft Office tools, including Excel, PowerPoint, Word, and Teams.
• The mindset. You have a growth mindset and are eager to learn new tools and technologies. Experience with Marketo is highly preferred, but if you have used similar platforms and are willing to learn Marketo, we will support you with training and certification. You are detail-oriented, organized, and capable of balancing multiple projects and deadlines.
• The communication. You are a strong, strategic communicator who can collaborate with teams and build trusted relationships. You are supportive when working with others to get things done, particularly with internal stakeholders such as the Admissions team. You understand that marketing automation is a value-add and can alleviate manual work to help convert prospective students into applicants.
• The commitment. You take ownership of your responsibilities and their impact. You embrace change, identify solutions, and support our mission of championing student success. You contribute to a workplace where team members can thrive and be their best selves.

Why work at Yorkville University and Toronto Film School?

• An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.
• The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees - and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
• A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
• The opportunity to grow with access to free courses, certifications and programs - right up to our Masters' offerings.

Join us

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.

What you can expect from our hiring process:

• A virtual interview with a Talent Advisor to discuss your interest in the role and your experience.
• A panel interview with the Director, Digital Marketing and the Marketing Automation Manager. This is an opportunity to explore how your experience aligns with the needs of the team and the organization. You will have an opportunity to ask questions about the role and the deliverables.
• A virtual interview with the Brand Team. You will have the opportunity to ask and answer questions about marketing automation campaigns, collaboration, and the organization's culture.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for disability, please notify Human Resources at View phone number on ca.edajobs.com.

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