Senior Manager, Programmatic

## Senior Manager, ProgrammaticApply:
Hybrid:
Toronto, Ontario, Canada:
Full time:
Posted Yesterday:
R15974**Agency:**Omd**Job Function:**Media**Job Subfunction:**Performance Media
**Job Description:**## ## **Position Summary:**The Account Manager, Programmatic is a pivotal leadership role responsible for formal team management, client relationship ownership, and supports the associate director in achieving the strategic success of a dedicated book of business. This role combines deep programmatic expertise with strong leadership skills to drive client growth, foster team development, and ensure operational excellence. The account manager is accountable for their team's operational excellence and their clients' satisfaction and business outcomes.
**Key Responsibilities:**Strategic & Operational Excellence:* Hold accountability for the campaign performance and quality of execution across the assigned client portfolio.* Set overarching campaign strategies, including targeting, bidding, platform mix, and data usage, guiding the team to successful implementation.* Drive account strategy by utilizing the Omni marketing intelligence platform and ROI-informed decisioning to translate client business objectives into measurable outcomes.* Drive the development of internal best practices and innovative techniques that lead to incremental performance gains and operational efficiency.* Take ownership of professional development by consistently completing DSP certifications and advanced trainings to maintain expert-level knowledge and identify new opportunities for campaign innovation.* Act as a subject matter expert, developing strategic relationships with key technology and media partners to bring best-in-class solutions to clients.
Client & Account Leadership:* Own and manage the day-to-day client and agency partner relationships, acting as the primary senior point of contact for programmatic strategy and performance.* Lead the development of client strategy, annual account plans, and innovative marketing solutions to meet and exceed client goals.* Translate client business objectives into actionable, strategic campaign plans for the activation team to execute.* Lead client-facing presentations, confidently communicating campaign performance, strategic recommendations, and new growth opportunities.* Identify and capitalize on opportunities for account growth, including upselling existing clients and contributing to new business development.Team Leadership & Management:* Formally manage and mentor a team of programmatic specialists (Coordinators, Campaign Managers), including managing workloads, providing regular performance feedback, and supporting career development goals.* Ensure all team members are trained on programmatic best practices, internal processes, and new platform capabilities.* Demonstrate leadership by fostering a collaborative, high-performing team environment.* Inform and escalate team or client challenges to senior leadership, providing proactive and well-reasoned solutions.
**Qualifications:*** 4-5 years of progressive experience in programmatic media, with a proven track record of client success.* At least 1-2 years of experience in a team leadership or mentorship capacity (direct or indirect management).* Expert-level, hands-on-keyboard experience with major DSPs, DMPs, ad servers, and verification partners.* Strong business acumen with demonstrated ability to manage client relationships and identify growth opportunities.* Exceptional analytical, problem-solving, and communication skills, with the ability to make compelling arguments based on data.* Proven ability to lead, train, and inspire junior team members.
**Career Path:**An account manager who excels in leading their team, consistently delivering the highest level of campaign performance while upholding best practices in brand safety, and demonstrates the strategic capability to manage a larger book of business is on a direct path to becoming an associate director.
**This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.****Expected Salary:** *$70,000 - $80,000*
**Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:** - Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. - A flexible hybrid work model that works for you. - A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. - A chance to be part of and grow within a global network of agencies. - The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to View email address on ca.hrm.tc$70,000-$80,000
*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*
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