Okta Global Paid Search Manager Position

Join Okta as a Global Paid Search Marketing Manager, a role that combines creativity and analytics in a hybrid setup. Focus on AI-driven strategies for superior digital marketing impact. Driving the Global Digital Acquisition Team, this role requires you to innovate paid search approaches through the adoption of Value-Based Bidding models. Your analytical skills will guide data-driven decisions, and collaboration with various teams ensures an integrated marketing strategy that leverages state-of-the-art technology. Key Responsibilities:

• Formulate and execute AI-enhanced search strategies across platforms
• Optimize campaign performance through Value-Based Bidding initiatives
• Conduct rigorous testing, maintaining high statistical validity
• Provide detailed reporting for complete visibility of campaign success
• Work with Marketing and Analytics for CRM synergy and tracking

Requirements:

• BA or BS in Marketing, Business, or relevant field
• 3–5 years managing sophisticated paid search efforts
• Strong statistical analysis capabilities with a focus on VBB
• Proficient in AI-based search features and campaign management
• Experience with Google Ads, CRM systems, and analytics platforms

Lead innovative marketing strategies and impact search performance at Okta. #J-18808-Ljbffr