Email & SMS Marketing Specialist

APPLICATION INSTRUCTIONS - PLEASE APPLY THROUGH THE LINK BELOW TO BE CONSIDERED FOR THE ROLE

Email & SMS Marketing Specialist

ABOUT APLO GROUP

Aplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands.

We focus on driving positive business wide outcomes by bringing a holistic approach to scaling. Merging financial and marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy.

While we're not actively hiring for this role at the moment, we’re establishing a pool of top-tier talent for upcoming opportunities as our team grows. If you’re interested in joining Aplo Group in a future Email & SMS Marketing Specialist position, we encourage you to apply to be considered as future roles open up.

THE ROLE

As an Email & SMS Marketing Specialist your role will involve:

• Implementing email and SMS marketing strategies for e-commerce (Shopify/Plus, WooCommerce, BigCommerce) merchants.
• Coordinating timelines with clients with respect to their campaigns, email flows, sales, product launches, etc.
• Participating in meetings with clients and team to deliver and execute on strategic recommendations.
• Working in collaboration with team members across our paid ads, financial modeling & forecasting team, and CRO/web development team to develop and implement growth strategies for our clients.
• Leading members of our design and copy team to curate the necessary email and SMS content for clients (scheduling is done within Asana).
• Oversee quality assurance across all email and SMS channels.
• Managing email marketing accounts using Klaviyo, Sendlane and other ESP’s.
• Analyzing and reporting on email/SMS performance across the board.

Experience Required

• Minimum 2 years of experience in E-commerce marketing.
• Hands-on experience using Klaviyo, with a solid understanding of direct-response marketing principles.
• Proven experience in quality assurance (QA) and testing digital marketing assets, such as email, SMS, and push notifications.
• Previous client-facing or project management experience.
• Ability to work remotely, manage time effectively, and meet deadlines in a fast-paced environment.
• Highly organized, with the ability to balance multiple projects and prioritize tasks efficiently.
• Strong interpersonal and collaboration skills, with a genuine willingness to work cross-functionally.
• Demonstrated interest in E-commerce, business, and marketing, with a passion for partnering with marketers, operators, and founders to solve unique business challenges.
• Strong understanding of copy, typography, layout, and branding.
• Preferred: Familiar with Slack and Asana.

Strong Candidates Will Bring

• Klaviyo certification or extensive hands-on experience using the platform
• Familiarity with Shopify, Shopify Plus, or WordPress stores
• Basic knowledge of HTML/CSS
• Experience with SMS marketing
• General understanding of social media and search ads
• Understanding of Google Analytics (GA) or other analytics tools.

To learn more about this role, feel free to watch this video from our Co-Founder, Liam Veregin:

Location: Remote (Canada)

Job Type: Full Time (Monday-Friday)

Salary: $78,000-$102,000 (based on experience)