Marketing Manager - Brand Activation & Events

Our client is a well-established B2B SaaS company based in Vancouver, BC, entering an exciting new growth chapter and looking for a Marketing Manager who wants to build and run programs, not just plan them.This is a rare kind of marketing role. It comes with real ownership of execution, a dedicated internal team to direct, and a leadership team that has deliberately chosen to keep strategy for itself so this person can focus entirely on getting things done. If you’re the person your last company called when a trade show needed to be nailed, a brand activation needed to land, or an event needed to actually happen, this is built for you.What You’ll Do
Own event and brand activation delivery end to end: plan, organize, promote, and host trade shows, conferences, in-person and virtual events, and webinars that build brand presence and pipeline. This is the core of the role and where you’ll spend the majority of your time.Lead brand activations that put the company in front of customers and prospects, and represent the brand on-site at industry events (travel as needed).Partner with the organization’s broader in-house digital and creative team, who run social, digital, design, and web. Brief them clearly and keep their output aligned to your event and campaign calendar.Translate product strategy and roadmap into marketing-ready input, working closely with product leadership so the wider team always has accurate, timely material to build campaigns around.Own the marketing funnel end to end, from awareness through to qualified handoff to sales, including post-event lead follow-up.Keep marketing reporting and dashboards current and trustworthy, so leadership always has an accurate, real-time read on pipeline contribution, event ROI, and campaign performance.Orchestrate a small internal marketing pod (a product marketing resource, a marketing coordinator, and a marketing ops/technical resource) plus the extended creative team, assigning work and keeping everyone aligned to deadlines.Execute, execute, execute. This role reports to a senior sales and marketing leader who owns strategy and vision. Your job is to be the hands‑on operator who makes it real, reliably and on time.What You Bring
5–10 years of progressive marketing experience within the SaaS or software industry, ideally B2B.Proven, hands‑on experience planning and running trade shows, events, and brand activations end to end, from concept and budgeting through on‑site execution and post‑event reporting.Experience managing event vendors, sponsorships, budgets, and logistics.Comfort partnering with (rather than directing) an internal or agency creative and digital team to get campaigns built and launched.Solid working knowledge of funnel mechanics and demand generation, beyond brand and awareness marketing.Experience owning marketing dashboards and reporting (e.G., HubSpot, Marketo, Salesforce, Google Analytics, or similar tools) and communicating performance clearly to leadership.Ability to translate technical or product information into marketing messaging, and comfort working directly with product teams.An execution‑first mindset: you’re energized by getting things done, not by setting direction or pushing back on strategy set above you.Strong organizational and project‑management instincts, with the ability to keep a small, cross‑functional team on schedule.Willingness to travel for events.Nice to Have
Experience marketing software or technology into relationship‑driven B2B markets.Experience with event and webinar platforms (e.G., Zoom Webinars, ON24, Bizzabo, or similar) and marketing automation tools.Familiarity with CRM platforms as an end‑user marketer.About This Search
This search is being conducted on a confidential basis by Humans of HR on behalf of our client. The company’s name and additional detail will be shared with shortlisted candidates ahead of interview, subject to a signed NDA. No resume or application will be shared with the client without your consent.If you’re a hands‑on marketing operator who wants ownership of events, brand activations, and funnel execution, and is happy to leave strategy to someone else, we’d love to hear from you.
#J-18808-Ljbffr