Product Marketing Manager Minerals Calgary
RatedPower
Shape product marketing for Enverus in Calgary, using positioning, storytelling, and AI-powered workflows across the Minerals segment. This contractor role supports planned parental leave.As Product Marketing Manager, you will own marketing for Minerals and Adjacent Markets. You will develop data-driven strategies supporting pipeline and ARR growth through messaging, launches, sales enablement, and demand-generation content. The work spans Enverus’s energy-dedicated SaaS platform and customer journey.Key Responsibilities:
Develop differentiated positioning for buyer personas and adjacent marketsRun go-to-market launches with messaging and cross-functional coordinationBuild battlecards, talk tracks, training, and sales playbooksCreate demand-generation content with Growth Marketing and GTM teamsTest AI workflows for analysis, personas, and content performanceRequirements:
Two to four years’ product marketing experience or equivalentProven ownership of go-to-market launches from strategy through executionExperience working in B2B SaaSExcellent storytelling, messaging, writing, and communication skillsAbility to manage projects, deadlines, metrics, and buyer journeysBring product marketing, launch execution, sales enablement, and AI workflow expertise to Enverus’s Minerals segment in Calgary.
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Develop differentiated positioning for buyer personas and adjacent marketsRun go-to-market launches with messaging and cross-functional coordinationBuild battlecards, talk tracks, training, and sales playbooksCreate demand-generation content with Growth Marketing and GTM teamsTest AI workflows for analysis, personas, and content performanceRequirements:
Two to four years’ product marketing experience or equivalentProven ownership of go-to-market launches from strategy through executionExperience working in B2B SaaSExcellent storytelling, messaging, writing, and communication skillsAbility to manage projects, deadlines, metrics, and buyer journeysBring product marketing, launch execution, sales enablement, and AI workflow expertise to Enverus’s Minerals segment in Calgary.
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Vacancy posted 1 hour ago
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