Customer Lifecycle Marketing Specialist
Superior Propane
Lead customer onboarding, activation, and engagement programs for Superior Propane across Canada and the United States. The role uses customer insights and communications to improve digital adoption.Reporting to the Senior Marketing Manager, Brand and Communications, you will execute customer marketing within an established strategy. Your work spans lifecycle communications, self-service capabilities, digital products, and customer journeys. Cross-functional partnerships with Customer Experience, Retention, Operations, Technology, and Marketing teams support practical improvements and stronger customer relationships.Key Responsibilities:
Deliver onboarding, activation, and adoption programs for customersExecute programs supporting engagement, loyalty, satisfaction, and customer valueCoordinate communications across customer-facing teams and digital channelsSupport segmentation, personalization, and targeting for relevant messagingMonitor engagement, adoption, retention, conversion, and satisfaction metricsRequirements:
Five-plus years in lifecycle, customer, or digital marketingExperience planning customer communications or onboarding initiativesExperience executing customer engagement or journey activitiesExperience collaborating with technology, marketing, and operational teamsBachelor's degree in marketing, business, communications, or related fieldApply customer lifecycle marketing and communication expertise to strengthen Superior Propane digital relationships and long-term customer value.
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Deliver onboarding, activation, and adoption programs for customersExecute programs supporting engagement, loyalty, satisfaction, and customer valueCoordinate communications across customer-facing teams and digital channelsSupport segmentation, personalization, and targeting for relevant messagingMonitor engagement, adoption, retention, conversion, and satisfaction metricsRequirements:
Five-plus years in lifecycle, customer, or digital marketingExperience planning customer communications or onboarding initiativesExperience executing customer engagement or journey activitiesExperience collaborating with technology, marketing, and operational teamsBachelor's degree in marketing, business, communications, or related fieldApply customer lifecycle marketing and communication expertise to strengthen Superior Propane digital relationships and long-term customer value.
#J-18808-Ljbffr
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